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Open for Business

Gavin, Product Marketing — Fri, 30 Jun 2006 04:27:00 +0000

Posted by Benjamin Ling, Lead Product Manager and Tom Oliveri, Sr. Product Marketing Manager

Welcome to the Google Checkout blog for sellers! Here you will see updates and news about this new checkout option that makes online shopping faster, more convenient and more secure. If you have an online store, customers who visit your site can use Checkout to buy from you with a single username and password. And once they do, you can use Google Checkout to charge their credit cards, process their orders, and deposit funds in your bank account.

One of the things that sets Google Checkout apart is that it’s integrated with Google AdWords to make it easy for you to attract new customers, increase sales, and process sales for free when you advertise with Google. And if you don’t advertise with us, no worries: you can still offer your customers a fast checkout option and take advantage of our flat 2 percent and $0.20 per transaction processing fee.

To learn more, visit checkout.google.com/sell or watch this video about selling with Google Checkout (which you can also watch below). We hope you'll put Checkout to work for you and join merchants like Jockey, Timberland, Starbucks Store, Dick's Sporting Goods, Zales, GNC, Tweeter, Dockers, and many more. Happy selling.

Submit your local store inventory to Froogle

Gavin, Product Marketing — Thu, 01 Dec 2005 01:31:00 +0000

By Samantha C. in Froogle Product Marketing:

Until recently, Froogle could only direct traffic to sellers' online stores - but not anymore. Using Google Base (and just in time for intensive holiday shopping), sellers with local stores can now use Froogle to get foot traffic, too. If you post both online and local inventory information, you let shoppers decide whether they want to buy via your website or by picking up the item from your store. This is especially useful for products that people like to try and see before they buy (clothing, electronics) as well as for items that are heavy or hard to ship (furniture, cars).

To have your local store information displayed in Froogle, use Google Base to provide us with information about the inventory in your local stores. For the details, go here.

Have a lot of stuff?

Gavin, Product Marketing — Thu, 01 Dec 2005 01:30:00 +0000

By Steven D. in Google Base Operations:

If you've got a lot of data to submit to Google Base, here are some tips on bulk uploading–it's the most efficient way to get a large amount of data into the program. (If you're all about posting single items, there's more here.)

Right now, we accept bulk uploads in tab-delimited and XML file formats. If you submit an XML file you can format your data using RSS 1.0, RSS 2.0, or Atom 0.3. When submitting your data in any of these formats, it's important to use attributes to help you provide as much meaningful information about your items as possible.

To make using attributes as easy as possible, we provide a pre-defined set of attributes that can be used to give us basic information about your items. For example, a bulk upload of a list of restaurant reviews can contain pre-defined attributes such as author, name_of_item_reviewed, and rating. These attributes will help people find your content easily through specialized searches. For more details on pre-defined attributes, check out the info on tab-delimited or XML.

If our pre-defined attributes aren't enough, you can create and submit your own custom set. These can include whatever additional details you choose. Just create a custom attribute and add the pertinent information when you upload. There's no limit to the number of custom attributes you can use; all we ask is that your format these custom attributes correctly (using our specifications for tab-delimited or XML.

A couple of final notes: We do plan to support Atom 1.0 in the nearfuture, and are working on an expanded list of pre-defined attributesto make it easier to include all your data without going custom. Fornow, we strongly encourage you to provide as many pre-defined andcustomized attributes in your bulk uploads as you think you need.