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New financial display ad templates for targeting Google Finance (and anywhere else)

3:02 pm - April 13, 2009 in Inside AdWords
Google Finance is now accepting image-based ads for the first time, and we're launching several new financial display ad templates that you can use specifically for Google Finance or any other placement on the Google Content Network. Of course, you can use any of our more than 80 templates on Google Finance, but we've also created several new financial services templates with pre-designed elements for your specific needs. As with many of our display ad templates, you can customize any of the text and colors, and specific templates also allow you to upload your own images. Here are screenshots of a couple of the new templates that you can use - they're available in multiple sizes:
Google Finance is a great opportunity to reach a relevant audience while they engage with financial content. You can use the AdWords placement targeting tool to target Google Finance like any other site on the content network, with the exception of third party ads. If you want more information about the ads on Google Finance, visit the Help Center. Additionally, you can read more about our new advertising initiatives in the latest post on our company blog.

To access the display ad builder, choose the "Display Ad Builder" ad format option from any group. The new templates will be available in the "Financial Services" section. For more information, watch our video tutorials.

If you use Twitter, you can also now follow @GoogleAdBuilder to get display ad builder updates and to ask us questions.

Posted by Austin Rachlin, Inside AdWords crew

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AdWords system maintenance on April 18th

12:43 pm - April 15, 2009 in Inside AdWords
On Saturday, April 18th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to system maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.

Posted by Austin Rachlin, Inside AdWords crew

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New Interface Thursday: Using keyboard shortcuts

1:16 pm - April 16, 2009 in Inside AdWords
One of the primary goals of the new interface is to help you manage your campaigns more efficiently. We also wanted to offer some of the conveniences you'll find in other Google products, like keyboard shortcuts. Just like in Gmail, you can quickly navigate around your account without having to use the mouse. In the new AdWords interface you have a number of keyboard shortcuts at your fingertips:

Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab

Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
e: Edit
p: Pause
n: Enable
d: Delete
l: Download

Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode

If you ever forget a shortcut, you can always find them in the help widget in the bottom left of your account.


And we also have a handy reference guide that you can print out and keep at your desk.

Posted by Austin Rachlin, Inside AdWords crew

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New Interface Thursdays: All about filters

5:13 pm - April 23, 2009 in Inside AdWords
Have you used filters in the new AdWords interface yet? Filters allow you to look at just the data you want within your account. You can use filters throughout your account and save them for later use.

Let's take a look at some of the cool things you can do with filters. First, no matter what tab you're in, you'll find filters under Filter and views.


Setting up a filter is the same whether you're working with ad groups, keywords, or placement; though, the criteria you can filter by does depend on what you're trying to filter. For example, you can filter keywords by match type, but you can't filter ad groups by match type.


To set up a filter, just specify the criteria you want. You can add additional rules to make your filter more specific. For example, you can set filters for clickthrough rate (CTR) and average position at the same time to see keywords with a high CTR appearing on the second page of search results. If you want to re-use the same filter repeatedly, you can save it by checking the Save Filter box.

Let's say we'd like to find high performing keywords across our account. Rather than hunting down all the keywords from ad group to ad group, we can just filter for high performance. Let's look for keywords with a CTR greater than 2% and conversion rate of at least 5%.


Then, after we've filtered the list, we can make changes to our high performing keywords directly in the results table instead of having to click through to each ad group one by one.

Another place you might find filters very handy is in the Ads tab, which displays all your ads across your account, campaign, or ad group. Here's a way you could use filters to get better insight into your campaigns:

The Google Store has campaigns with two types of landing pages: product pages for a specific product like this t-shirt, and category pages for entire groups like all wearables. We'd like to know which type of page generates more sales. Since the URLs for our product pages are formatted differently than the URLs for our category pages, we can create a filter to show only ads that have category landing pages by filtering for destination URLs that start with http://www.googlestore.com/category.asp?


With this filter, it's easy to see performance across all ads that drive traffic to our category pages. We can compare this to the performance we see on product pages. For the Google Store, we found that the category pages generate more sales than the product pages-- information that will help us improve our campaigns.

With filters on the Ads tab, you can also quickly identify ads with a specific approval status. This is a quick way to identify all pending or disapproved ads across your account.


As you can see, filters have a lot of possible uses. We encourage you to try looking at your campaigns in different ways. You might be surprised at what you find. Happy filtering.

Posted by Austin Rachlin, Inside AdWords crew

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New AdWords interface more widely available

2:59 pm - April 30, 2009 in Inside AdWords
Beta testing for the new AdWords interface has been expanded to an even larger number of advertisers. The new interface is now available to most active AdWords accounts in these languages:
  • English
  • Spanish
  • French
  • German
  • Italian
  • Dutch
  • Hebrew
  • Simplified Chinese
  • Japanese
  • Brazilian Portuguese
We'll be adding more AdWords languages in the future.

If your account has been added to the beta test, you'll be directed to the new interface the next time you log in. The previous interface will still be available if you need it: during the beta you can switch back and forth using the "New Interface (Beta)" and "Previous Interface" links in the top corner of your account, next to your email address.

Have questions while using the new interface? The new interface microsite has videos and a how-to guide that will help you with the changes. For example:


In the coming months we'll continue to add features to the new interface and make additional adjustments based on your feedback. Once we're confident that the new interface meets the needs of our advertisers, we'll convert all AdWords accounts to use the new interface exclusively.

To start managing your campaigns with the new features available in the new AdWords interface, simply log into your AdWords account.

Posted by Austin Rachlin, Inside AdWords crew

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Two upcoming Google webinars

5:58 pm - May 6, 2009 in Inside AdWords
We want to share with you two upcoming, online Google webinars that you may find useful: Analytics Webinar with Avinash Kaushik and Travel Shopping for Summer 2009.

Analytics Webinar with Avinash Kaushik
Little Changes, Large Results: 5 Things Marketers Can Do Now

In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI. But often times, marketers overlook what's immediately achievable.

Please join us on Tuesday, May 12th at 10:00am PST when Analytics Evangelist, Avinash Kaushik, leads a discussion on the "Top 5 Things Marketers Can Do Now." This webinar is relevant to all marketers, especially advertisers looking to refine their campaigns.

You'll learn how to immediately implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

Register here today for Avinash's online webinar.

Google and Compete present: Travel Shopping for Summer 2009
With travel’s busiest season right around the corner, understanding consumers’ attitudes about traveling this summer and their planning process is more important than ever. Using an in-depth survey of traveler perspectives and a detailed online behavioral analysis, Google and Compete have partnered to create a new study exploring how consumers are shopping for summer travel.

Join us on Tuesday, May 19th at 10:00am PST to find out answers to these and other important questions:
  • Are consumers planning to travel this summer, and how do their plans differ this year in comparison to last year?
  • How has the volume of travel research and booking activity changed?
  • What types of destinations and promotions do consumers find appealing, and how can travel sellers take advantage of this?
Register here today for this travel online webinar.

Posted by Austin Rachlin, Inside AdWords crew

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New Interface Thursdays: Managing keywords and the Search Query Report

6:06 pm - May 21, 2009 in Inside AdWords
In this week's post, we'll take a deeper look into the Keywords tab in the new AdWords interface.

The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Keywords tab in your account. However, the new interface takes keyword management a step further with a feature called roll-up tabs. A Keywords tab is available at every level of your account, allowing you to see the keywords for a whole campaign, or even across all campaigns in a single list. This is helpful for tasks like identifying your top-performing keywords across your account.

You can also make changes to your keywords directly from any Keywords tab. For example, you can change a keyword's match type by clicking on the keyword and then selecting the desired match type from the drop-down.


Additionally, you can pause and resume keywords, change your bid, or change the keyword itself on any Keywords tab across your account. If you want to make changes to multiple keywords at once, you'll want to use bulk editing. Select the keywords you want to change and then click the Edit button at the top of the table.

A nice feature of bulk editing is the Copy down button, which allows you to change bids across a number of keywords. For example, if you want to change your bids across multiple keywords rather than entering the bid manually for each one, you can click on the Copy down button next to the bid you're editing. Your bid will then be copied to all of the selected keywords. You can also copy down changes to keyword status or destination URLs.


You can also find many of the features that we posted about in the past few weeks in the Keywords tab. If you want to quickly edit your keywords, remember that you have keyboard shortcuts at your disposal. You can also use customizable columns to look at the date in which you're interested. And, of course, you can filter your keywords, which can be especially helpful if you're looking at all the keywords in your account.

Another feature you can try on the Keywords tab is segmentation. By clicking the Filter and views button and then selecting Segment by Query Match Type, you can see the performance for each of your keywords broken out into broad, phrase, and exact match.

Using the Search Query Report
Earlier this week, we posted about the enhancements to the Search Query Report, which you can access directly from the Keywords tab in the new interface.

As a reminder, this report shows you the search terms that triggered your ads. To see the report, select the keywords of your choice and click See search terms, then Selected. You'll be presented with a list of search terms that triggered your ads for those keywords as well as metrics like CTR and conversion rate.

You can then make changes to your account directly from the report. For example, if you a see a search term that looks like a good fit, you can add it to your campaign. Just select the term and click Add as keyword. You'll also have the opportunity to set a specific bid and set the match type for the keyword. Likewise, if you see a search term that isn't a fit for your campaigns, you can add it as a negative keyword. When adding negative keywords, it's best to wait for data. You don't want to exclude a keyword too soon as you might miss out on relevant traffic. Also, you might try using a lower bid or using more targeted ad text before you exclude it completely.

When using this report, it can be tempting to tweak keywords that only have one or two clicks. If you want to get the most out of the Search Query Report, we recommend you focus on keywords with the most impressions and clicks. That's where you'll get the most value out of the changes you make.

Your feedback on the new interface
You've already given us lots of helpful feedback on what you like about the new interface, such as easier Content Network management and faster account navigation, and feedback on what needs improvement.

You can learn more about some of the top issues we're working to address by reading this article. We continue to work on changes to the new AdWords interface based on your feedback. Please continue to send us your feedback on the new interface using the Send Feedback link in the top corner of your account. Your feedback is very valuable to us as we continue to improve the new AdWords interface.

Posted by Austin Rachlin, Inside AdWords crew

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New Interface Thursdays: Looking back and a chance to meet the team

6:37 pm - May 28, 2009 in Inside AdWords
With more AdWords advertisers using the new interface each week, we'd like to take a moment to recap the topics we've covered on New Interface Thursdays these past two months.

We started the series with a list of learning resources including the new AdWords interface website. The next week we showed you how you could use keyboard shortcuts to manage your campaigns more efficiently. We then wrote about how you can use filters and customize columns to help you focus on the data that's most important to you. Most recently, we took close looks at both the Keywords tab and Networks tab.

If you want to take the next step in mastering the new interface, and if you plan to attend SMX Advanced in Seattle, Washington next week, you can learn about the new interface from the people who built it. The new AdWords interface team will be doing a deep dive into the new interface and demonstrating some of the latest tools we're adding to AdWords:

When: Tuesday, June 2, 11 AM to 12:15 PM
Where: Sound Conference Room, Bell Harbor Convention Center, Seattle, WA

If you'd like to attend our session, you'll need to register for a free expo hall pass. We hope to see you at the session, and please visit us at booth #32 and tell us your thoughts about the new interface.

Posted by Austin Rachlin, Inside AdWords crew

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AdWords Editor 7.5.1 for Windows and Mac

1:46 pm - June 1, 2009 in Inside AdWords
We just released a new version of AdWords Editor with a few exciting updates.

Increase efficiency with CSV import.

Many advertisers have requested the ability to import CSV files in AdWords Editor, and we're happy to announce this feature is now available in the new versionwe're happy to announce this new feature. If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items. Learn more


Save time by downloading or updating selected campaigns.

Have you ever waited a long time for your account to download, when all you want to do is work with one or two campaigns? Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns). Learn more


Make the most of Keyword Opportunities.

We've made a few changes to the Keyword Opportunities tool that should make it easier to manage your keyword data. On the "Search-based keywords" tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers' requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords. Learn more.

To learn more about what's in version 7.5.1, such as multiple column sorting and new conversion columns, please visit the release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. This update won't require you to re-download your account, and it won't affect your comments and unposted changes. In the auto-update prompt, choose the 'Update without Backup' option; after you upgrade, your account will already be in the new version.


If you're not already using AdWords Editor, you can visit our website and click 'Download AdWords Editor.' To learn more about the benefits of using AdWords Editor to manage your ad campaigns offline, please refer to these frequently asked questions. Also, comprehensive instructions and tips are available in our Help Center.


Posted by Austin Rachlin, Inside AdWords crew

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How to Get Ready for the New Interface

1:11 pm - June 11, 2009 in Inside AdWords
By now you probably know that we've been working on a new interface for AdWords to help you save time managing your account and get even better results from your campaigns.

We've built a number of new features that make managing your campaigns faster and easier: more graphs to track your performance over time, integrated reports that provide ready access to detailed search and content network data, and faster editing to help you make changes quickly.

You've probably received an email from us letting you know that your account will be converted to the new interface in the coming weeks. Today we have two release updates to share with you: we've recently made the new interface available to everyone who uses AdWords Standard Edition, and we've begun the migration process with a small number of accounts.

In our email, we stated that you would have at least 30 days before we update your account. This 30 day period is a minimum; in fact, most advertisers will have more than 30 days before their accounts are upgraded. We're taking a gradual and deliberate approach to ensure a smooth transition, and we won't upgrade your account until we're confident that the new interface meets your advertising needs.

So, how should you prepare for the transition to the new interface? First, the single most important resource to help you get up to speed is the new interface microsite. Here you can find short videos explaining the benefits of the new interface, a before and after guide, and even a short quiz you can take to make sure you're ready for the changes.

Next, if you haven't explored the new interface yet, now is a good time; try it by signing in to your AdWords account. If you notice any issues that make it difficult to manage your campaigns in the new interface, please let us know right away by submitting feedback.

If you've already sent us feedback on the new interface, thank you! We're listening closely to your comments and are working to fix the problems you've reported. Examples of top issues we're working on are wide pages that require too much scrolling, and slow load times for some types of browsers and Internet connections.

We've already made a number of changes in response to your feedback, and this week we've released updates to the new interface that address many of the top issues we've heard. And we're not done yet; we'll continue to make ongoing improvements to the new interface over time.

For those of you who joined the beta test early, we hope you like how the new AdWords interface has improved. And for those of you just getting started, we hope you're already noticing a few of the ways the new interface can help you get more out of your AdWords campaigns.

Posted by Austin Rachlin, Inside AdWords crew

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