This is the post you all have been waiting for: “The other way to Launch” contest winner has been selected and the $5000 prize has been awarded! Before we announce the winner, we wanted to share a bit about the great response and how we selected a winner.
The response was awe-inspiring: over 30,000 of you visited our blog, submitted over 175 ideas and cast more than 3,000 votes. More importantly, you posted some great ideas that we’re seriously evaluating and many of you tried Snap and shared it with your friends. Thanks for all of your effort and hard work!
Counting the votes turned out to be a little harder than we anticipated. We took this contest seriously and wanted to make sure that all the votes were placed by real people, not machines (remember Florida?). We did an in-depth analysis of the votes and log files for the top 10 ideas (plus a few extra to compensate for several disqualifications) looking for unusual voting patterns and anything else that smelled of machine. Here’s an example that compares two sets of log files for two separate contest ideas:

There is an obvious difference in the voting patterns between the two samples. The one on the left was submitted by one IP over a short period of time. In contrast, the one on the right was submitted by many IPs in an irregular time pattern.
Here are the top 10 ideas post-analysis with votes logged…

And the winner is…drum roll please:
Geek Works Unlimited of Palm Desert, California
with the “Pay Per Click Credits” idea.
They received a whopping 670 votes! They told us during an interview that their community rallied behind them and voted them up to the top. This is a prime example of the true power of community, both offline and in the blogosphere.
There are no losers
We were really inspired by the innovative thinking that you put into many of the ideas. Most of us at Snap, not just us marketing folk, have read through the submissions and discussed several at length. While there was one prize winner, there may be several of you that are contacted by us in the weeks to come to discuss your idea.
We hope you had fun creating, voting and commenting on these ideas. Thanks and see you for the next Snap contest.
-The Snap Blog Team