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Fridaygram: science education, simulating galaxies, spider webs

3:11 pm - February 3, 2012 in Google Code Blog
Author Photo
By Scott Knaster, Google Code Blog Editor

Most software developers started getting interested in technology at an early age. With that in mind, Google Roots in Science and Engineering (RISE) is a program that annually awards grants to groups that come up with great new ways to teach students in Computer Science (CS) and science, technology, engineering, and math (STEM). This year’s awards were just announced. The winners included a program that helps primary school students in Dublin, girls in the San Francisco Bay Area, and kids in Uganda who want to learn about technology.

Scientists love to have reproducible results so they can test theories and ideas. What if you’d like to reproduce the creation of a galaxy? That task is still out of scale for humans, but scientists at the Laboratoire pour l'Utilisation de Lasers Intenses (LULI) have figured out a lab procedure that simulates the magnetic fields in newly formed galaxies. The experimental version uses lasers and carbon rods in place of clouds of gas and dark matter, but the results are useful, and you don’t need a galaxy-sized lab to work in.

Narrowing our view from giant galaxies to little spiders, a new study says spider webs are not just strong, but also have the ability to become either stiff or soft, as necessary. Spider webs are also designed to stay as strong as possible when strands are damaged. So spiders are good engineers.

Finally, you might use some of your weekend time to ponder this Vi Hart video about SpongeBob SquarePants and Fibonacci sequences.


Fridaygram posts are just for fun. Fridaygrams are designed for your Friday afternoon and weekend enjoyment. Each Fridaygram item must pass only one test: it has to be interesting to us nerds, and we certainly love our lasers.

 

Unicode over 60 percent of the web

2:52 pm - February 3, 2012 in The Official Google Blog
Computers store every piece of text using a “character encoding,” which gives a number to each character. For example, the byte 61 stands for ‘a’ and 62 stands for ‘b’ in the ASCII encoding, which was launched in 1963. Before the web, computer systems were siloed, and there were hundreds of different encodings. Depending on the encoding, C1 could mean any of ¡, Ё, Ą, Ħ, ‘, ”, or parts of thousands of characters, from æ to 品. If you brought a file from one computer to another, it could come out as gobbledygook.

Unicode was invented to solve that problem: to encode all human languages, from Chinese (中文) to Russian (русский) to Arabic (العربية), and even emoji symbols like or
; it encodes nearly 75,000 Chinese ideographs alone. In the ASCII encoding, there wasn’t even enough room for all the English punctuation (like curly quotes), while Unicode has room for over a million characters. Unicode was first published in 1991, coincidentally the year the World Wide Web debuted—little did anyone realize at the time they would be so important for each other. Today, people can easily share documents on the web, no matter what their language.

Every January, we look at the percentage of the webpages in our index that are in different encodings. Here’s what our data looks like with the latest figures*:

*Your mileage may vary: these figures may vary somewhat from what other search engines find. The graph lumps together encodings by script. We detect the encoding for each webpage; the ASCII pages just contain ASCII characters, for example. Thanks again to Erik van der Poel for collecting the data.

As you can see, Unicode has experienced an 800 percent increase in “market share” since 2006. Note that we separate out ASCII (~16 percent) since it is a subset of most other encodings. When you include ASCII, nearly 80 percent of web documents are in Unicode (UTF-8). The more documents that are in Unicode, the less likely you will see mangled characters (what Japanese call mojibake) when you’re surfing the web.

We’ve long used Unicode as the internal format for all the text Google searches and process: any other encoding is first converted to Unicode. Version 6.1 just released with over 110,000 characters; soon we’ll be updating to that version and to Unicode’s locale data from CLDR 21 (both via ICU). The continued rise in use of Unicode makes it even easier to do the processing for the many languages that we cover. Without it, our unified index it would be nearly impossible—it’d be a bit like not being able to convert between the hundreds of currencies in the world; commerce would be, well, difficult. Thanks to Unicode, Google is able to help people find information in almost any language.

 

Gertrude Stein puts the “there” back in Oakland

12:52 pm - February 3, 2012 in Google Book Search Blog


Gertrude Stein. (Courtesy Oakland Public Library, Oakland History Room.)

What exactly did renowned U.S. writer and art collector Gertrude Stein mean when she said “there is no there there” about Oakland, California? In honor of Gertrude Stein’s 138th birthday today, we explore the meaning of this oft-quoted phrase.

In fall 2011, I attended the SF Museum of Modern Art’s exhibit of Stein’s groundbreaking Paris art collection. At the exhibit, a small display about her childhood in Oakland, California, sparked my interest. I was born in Oakland, and I’m currently writing a book about Oakland. I wondered what it was like for Gertrude Stein growing up there in the 1880s. I purchased The Autobiography of Alice B. Toklas from the Google eBookstore to read about Stein’s experiences in Paris and San Francisco with her companion, Alice Toklas. The more I read by Stein and saw how she plays with language, the more I wondered about the meaning of her “no there there” quote.



There is a “There” in Oakland. (Photo by Joe Sciarrillo)

Searching Google Books, I found the “no there there” quote on page 298 of Everybody’s Autobiography, published in 1937. The full quote is:

“...what was the use of my having come from Oakland it was not natural to have come from there yes write about it if I like or anything if I like but not there, there is no there there.”

Searching the Google News archive, I found that dozens of articles over the last several decades used her quote. Searching Google Scholar, I found over 1,000 scholarly articles referencing her quote. But still, I wanted to learn more. What was Oakland like in the 1880s? I went to the Oakland History Room at the Oakland Main Library to find out.

Newspaper clippings from Stein’s file in the Oakland History Room referencing her “there” quote.

Stein’s family moved to Oakland in 1880, when she was six, and lived at the Tubbs Hotel their first year. Author Robert Louis Stevenson also stayed at this hotel from March to April, 1880.

Tubbs Hotel, Oakland, California. (Courtesy Oakland Public Library, Oakland History Room)

Her family then moved to a home near today’s 13th Avenue and East 25th Avenue. She lived in Oakland until 1891, and left at age 17 for Baltimore, after her parents passed away. Oakland was a much smaller town then, with a population of just under 35,000 in 1880.

Downtown Oakland in 1889. (Courtesy Oakland Public Library, Oakland History Room)

Children playing in a water hole near where Stein grew up in Oakland in this 1884 photo. (Courtesy Oakland Public Library, Oakland History Room)

Nearly 45 years later, Stein returned to Oakland on a lecture tour in 1935. By that time, the city had grown nearly 10 times to over 300,000 residents. When she tried to find her childhood home, it was no longer there. When she published Everybody’s Autobiography two years later, saying there was “no there there,” it was an expression of “painful nostalgia” about her home being gone and the land around it being completely changed. The house where she grew up was on a sprawling 10-acre plot surrounded by orchards and farms. By 1935, it had been replaced by dozens of houses. Oakland held a special significance to her, and on her return, she found that Oakland had urbanized and changed from the pastoral place she remembered.

Gertrude Stein writes in her autobiographical novel, The Making of Americans, about her childhood in Oakland, where a child “could have all anybody could want of joyous sweating, of rain and wind, of hunting, of cows and dogs and horses, of chopping wood, of making hay, of dreaming, of lying in a hollow all warm with the sun shining while the wind was howling.” She won her first literary award as a student at Franklin School in Oakland for a piece she wrote about the sun “setting in a cavern of clouds.” Returning to her home decades later to find it gone and to find Oakland no longer a place “of chopping wood, of making hay” struck her, and she wrote her famous “no there there” quote in response.

Stein’s house, two miles south of this 1889 photo, was in a sparsely-populated section of Oakland. (Courtesy Oakland Public Library, Oakland History Room)

When researching Stein at the Oakland History Room, the literary portrait file had photos of Jack London, a contemporary of Stein’s, who also grew up in Oakland. The file included other famous authors who visited Oakland in the late 1800s, including Mark Twain, Robert Louis Stevenson, and John Muir. Despite the misinterpretation of Stein’s quote, there has always been a “there” in Oakland. Oakland has been blessed with several waves of artistic movements, stretching back to these authors. And in interviewing innovative artists and writers in Oakland today for my forthcoming book Oakland in Popular Memory, I’ve seen first-hand that now more than ever, there is a “there” in Oakland.
 

Mind the Gap: Encouraging women to study engineering

11:13 am - February 2, 2012 in The Official Google Blog
Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who benefits from a continually developing web; it's also a lost opportunity for girls.

Beginning in 2008, a group of female engineers at Google in Israel decided to tackle this problem. We established the “Mind the Gap!” program, aimed at encouraging girls to pursue math, science and technology education. In collaboration with the Israeli National Center for Computer Science Teachers, we began organizing monthly school visits for different groups of girls to the Google office and annual tech conferences at local universities and institutes. The girls learn about computer science and technology and get excited about its applications, as well as have a chance to talk with female engineers in an informal setting and see what the working environment is like for them.



Since we started this program over three years ago, we’ve hosted more than 1,100 teenage girls at our office, and an additional 1,400 girls at three annual conferences held in leading universities. These 2,500 students represent 100 schools from all sectors and from all over the country: Tel Aviv, Haifa, Tira, Beer-Sheva, Jerusalem, Nazareth and more; what they have in common is the potential to become great computer scientists.

The results are encouraging. For instance, some 40 percent of the girls who participated in last year’s conference later chose computer science as a high school major.

We encourage people in other countries, at other companies and in other scientific disciplines to see how they could replicate this program. You can read more at the project site. Currently, we are working with the Google in Education group to expand the program to more offices globally and get even more young women excited about computer science. The difference we can make is real: At one of our first visits three years ago, we met a 10th grade student named Keren who enjoyed math but had never considered computer science as a high school major. Last month, Keren informed us that the visit made such an impact on her, she decided to change her major to computer science. “Talking to women in the field helped me change my mind,” she said.

 

MS Autotech drives decision-making and communications with Google Apps

3:55 am - February 2, 2012 in Google Enterprise Blog


Editors note: Today’s guest blogger is Lee Tae Kyu, CEO of MS Autotech, which specializes in car-body parts for auto manufacturers such as Hyundai Motor Co., Kia Motors and Daimler-Benz. In 2011, the company had revenues of approximately 500 billion KRW, and anticipates revenues in 2012 of between 600 and 700 billion KRW. See what other organizations that have gone Google have to say.

My company, MS Autotech is based in Korea, but the auto-makers we supply with parts include not only Korean manufacturers such as Hyundai and Kia, but also non-Korean companies such as Daimler-Benz. We have 900 employees in Korea, 1,000 employees in India and we’re building a presence in Brazil. All of this means we’re a global company and we need a global communications and collaboration system that just works.

When we began our search for a global solution, we were looking for an easy-to-use, standardized communication and collaboration system that would allow us to upgrade seamlessly over time, and around the world. After examining Google’s offering from an IT perspective, it took us less than a week to choose the Google Apps solution. At the time, our users had very limited IT resources, and expanding our old email system was an extremely slow process. We really needed to make a new investment that would make a difference quickly.

Making the switch to Google Apps couldn’t have been easier. We worked with Netkiller, a Google Apps reseller, to help us get up to speed with Google Apps. We’ve found that Google Apps for Business is the optimal solution for our growing needs. We love that it’s cloud-based, so we don’t have to worry about upgrading software on individual PCs.

Now that we’ve moved to Google Apps, we’ve been spared the ongoing cost and resource demands of hardware management, and we no longer worry about things like hardware capacity or storage limits with 25GB of email storage for every employee. As a result, our IT strategy team has been able to change its focus to the fundamental work of planning and leading our technology services. After seeing this kind of innovation at work within our company, we know that we made the right choice with Google.

From our employees’ perspective, Google Apps is very responsive; we can easily check email and access docs from anywhere. We can even use smartphones to review and edit documents. We’re making the most of other Google Apps features as well, including Google Talk (in Gmail), which we use for videoconferencing. Likewise, we’re using Google Calendar for its collaborative features, like the ability to input your schedule and share it with others.

Perhaps the most valuable outcome is that we can now collaborate horizontally rather than in vertical silos, making it easier for different groups to work together toward shared goals. Now we can quickly work across international borders, which helps us do things like reach immediate decisions with our assistant manager in Brazil. It empowers us all to make decisions, together, in real time.

I’m happy to say that we’ve gone Google so that we can save time, make decisions faster, communicate and collaborate more effectively, and be more flexible as we grow. Going with Google Apps is helping us become the best in the industry.





 

Updates to Google Docs app for Android: Offline access and improved tablet experience

1:46 pm - February 1, 2012 in Google Enterprise Blog


(Cross-posted from the Google Docs Blog.)

There may be times when you don’t have an Internet connection on your Android device, but you still want access to a file you’ve saved in Google Docs. Now you can select any file in Google Docs to make it available offline. So regardless of whether you’re connected to the internet, you’re always connected to those files.

Even better, Google Docs automatically updates your offline files when you’re on Wi-Fi. You can also manually update files anytime you have a data connection by opening the file or tapping ‘Update’ from the Offline section of the app.





  
Make file available offlineUpdate online file


Make file available offline


Update offline file

For those of you with Android tablets, we’ve also improved the Google Docs reading experience. Now, when you open a Google document on your tablet while online, you’ll get a high-resolution version of the document. Swipe left and right to flip between pages, or use the slider at the bottom to page ahead quickly.


New reading layout on Android tablet


You can learn more about offline capabilities and the new reading layout in our Help Center.

Whether you’re offline or online, these improvements will make it easier to be productive from anywhere.
 

Playbook for tackling the Super Bowl with Google

1:39 pm - February 1, 2012 in The Official Google Blog
While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready.

As the New York Giants and New England Patriots prepare for kickoff, here are several ways to make the most of the big game with Google—wherever you’re watching. You can explore the full list in our Game Day with Google playbook, a new page on Inside Search that we’ve filled with tips on how to use Google to enjoy the game.

Get the inside scoop
Visit the Giants and Patriots Google+ pages for behind-the-scenes coverage and details on a chance for you to join the Giants pre-game hangout on Thursday for a face-to-face chat with the players. Be sure to leave a comment on their post for a chance to participate.


On Monday, Feb 6 at noon ET, stop by the NBC Sports Google+ page for a Hangout On Air with CNBC sports business reporter Darren Rovell. He’ll chat about the previous day’s game and review the best commercials with fans that drop in. Leave a comment on this NBC Sports post to throw your name in the hat to be one of the lucky participants who will chat with Rovell On Air.


Plan your party
Super Bowl party rivalry is already in full swing with Indiana leading the pack in Google searches for [super bowl party], ahead of both New York and Massachusetts. Despite New York being the home state of the buffalo wing, searches for [chicken wings] are nearly 50 percent higher in Massachusetts.

If you’re looking for a dip recipes, [hummus] reigns supreme, followed by guacamole, queso and bean dip. Use Google Recipe search to find a recipe with the ingredients to make everyone happy. Or, swing by ChefHangout on Google+ to join a cooking class on favorite Super Bowl party foods.

Talking babies or barking dogs? You decide.
It wouldn’t be the Super Bowl without the commercials. We’ve already seen a flurry of pre-game teasers pop up on YouTube and Google+, but which commercial will reign supreme? Our fifth annual YouTube Ad Blitz in partnership with NBC Sports enables you to replay and vote on your favorite commercials online from a laptop, mobile phone or tablet. Tune in to the YouTube Ad Blitz channel or NBCSports.com to watch and rate the commercials.


Watch the Madonna premiere on YouTube
If the halftime show interests you more than counting yards gained and lost, get an early taste of the show with Madonna’s music video premiere for “Give Me All Your Luvin” featuring Nicki Minaj and M.I.A on her official youtube.com/Madonna channel this Friday and on the YouTube Ad Blitz channel pre-game on Sunday. You can pre-order her deluxe album right there in the video description. And make sure to tune in to Madonna’s Google+ profile all week long for her latest news.

May the best team win!

 

AdSense now speaks Indonesian

11:00 am - February 1, 2012 in Inside AdSense
We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.

If you have a website in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We'll review your application and in the meantime, we recommend you get familiar with the basics of AdSense and our policies.

If you already have an AdSense account, simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.

You can now also implement AdSense for Mobile content on your mobile sites in Bahasa Indonesia. Check out our Help Center to learn how to implement AdSense on a mobile site.

Selamat datang di program AdSense!

Posted by Emanuele Brandi, Product Sales Lead
 

AdWords API: Retrieving large result sets

9:31 am - February 1, 2012 in Google Ads Developer Blog

When you need to retrieve a large set of objects, such as a list of criteria for an account, it’s tempting to use one simple query with a paging parameter to pull the data from the server page-by-page.

While this approach is acceptable for most queries, it has some limitations:

  • The AdWords API does not allow you to retrieve data whose start index is past 50000
  • Unit cost for the request will depend on the number of pages and will be relatively expensive
  • A parallel update request may interfere with the process
  • Error handling and retry logic could be complex

We recommend using one of the following approaches instead:

  1. Use AdHoc reporting to obtain data. With reports, you can still retrieve most fields available through SOAP requests, with the added bonus of AdHoc reporting being faster and free of unit costs.
  2. Try to narrow the query as much as possible with predicates. Group queries by Campaign and AdGroup to retrieve only required data and to fit all results into one response.

Also, you can save bandwidth and retrieve large results faster by enabling transparent gzip compression. Check out our best practices page for more details on this feature and other recommendations.

As always, please feel free to ask any questions regarding the AdWords API on our forum or during scheduled office hours.


 

Valentine’s Day deals you’ll love, for the one you love, from Google Offers

9:00 am - February 1, 2012 in Google Commerce
As Valentine’s Day approaches, the thoughts of some turn to romance and celebrating that special someone in your life. The thoughts of others turn to the sometimes arduous and often expensive task of buying a gift that truly conveys what that someone means to you. Relax, Google Offers is here to help with three national deals that form the triumvirate of Valentine’s Day - flowers, jewelry, and chocolate.

Flowers from 1-800-Flowers
In 1976, Jim McCann opened his first 1-800-Flowers store (then called “Flora Plenty”) and in the 35 years since launch, 1-800-Flowers has been delivering smiles ever since. And boy, do they have an offer for you today: you can send two dozen fresh roses delivered to the door of your choice -- perfect for Valentine’s Day, or just because. 1-800-Flowers will even include a beautiful, crystal clear vase and free standard shipping. All this for only for $44.99. That’s 43% off! What a bunch of hopeless romantics...


Jewelry from Gemvara.com
From its customer service, to its selection, to its focus on personalization, Gemvara is changing the way its customers shop for jewelry online. And to celebrate Valentine’s Day this year, the company is taking some of the intimidation out of buying jewelry by offering $50 for $150 toward custom jewelry at Gemvara.com-- a whopping 66% off. Starting tomorrow (2/2), at 5 a.m. PST, customize necklaces, earrings and rings online, mix ’n’ match gemstones & precious metals and have it shipped - at no extra cost. Be sure to place your order at Gemvara.com by February 5 (this Sunday!) in order to have it delivered by February 14th.

Chocolate from Chuao Chocolatier
Starting Friday (2/3), at 5 a.m. PST, Chuao Chocolatier (pronounced chew-WOW) will finalize the triple threat of Valentine’s Day deals with one not to be trifled (or is it truffled?) with. The first Venezuelan Chocolatier based in the United States, which specializes in all-natural “fusion chocolate,” will offer an online deal for $12 for $24 of artisan chocolate. And this isn’t your grandma’s chocolate box - Chuao offers unusual flavor combinations such as Spiced Napa Valley Cabernet, a combination of California raisin fondue, Napa Valley cabernet, caramel and spices in rich dark chocolate; and Rosemary Salt Caramel, a salt butter caramel infused with rosemary in creamy milk chocolate. Yum!


Visit www.google.com/offers to learn more and subscribe to Google Offers so you don't miss out on these great deals. Also, you can always find deals from Google Offers on-the-go with the Google Offers app on Android.

 
 
 
 
 
 
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