Google News

We’re excited to announce that Google Earth Pro 5.2 is now out of beta. With the initial launch two months ago, we detailed the new features that are available to all Google Earth users, including Multitrack and Elevation Profile, and outlined the new Google Earth Pro Data Layers.

Today we’d like to take this opportunity to highlight some of the most exciting new features that are exclusively available to Google Earth Pro customers. Vector and Image Regionation make it possible to integrate even more of your own data and imagery into the Google Earth globe, while maintaining the fast, 3D performance you and other professionals rely on.

Vector Regionation

Watch this video to witness the difference Vector Regionation can make when importing your data.



In a nutshell, Regionation allows Google Earth Pro to display huge amounts of data. It does so by breaking the data or imagery into the smallest necessary components. This means that only the data that is in view needs to be retrieved. You can think of Regionation as a hierarchical subdivision of points or tiles, which shows less detail from afar, and more detail as you zoom in to the globe. This dynamic loading creates clearer visualizations by minimizing clutter, while simultaneously speeding up the rendering process.

Imagine importing a long list of customer assets that are all geocoded to a small, heavily populated urban area, such as a neighborhood in New York City or Tokyo. It would be possible to have more than 100,000 assets within a single square mile radius. If you were viewing this area in the context of the rest of the city, all of the data would overlap, preventing you from making out individual points. However, Vector Regionation solves this problem.

Image Regionation

This U.S. Geological Survey image of Mineral Resources in Portsmouth, Virginia highlights the amount of detail that’s preserved through Image Regionation.



Image Regionation, otherwise known as Super Image Overlays, allows you to overlay your own high-resolution imagery and view it in varying levels of detail without taxing your system or degrading the quality. The addition of Super Image Overlays makes Google Earth Pro one of the most dynamic platforms for displaying your GIS imagery and can be useful for anything from environmental assessments to site planning. For example, you could import a 150MB preview of a new housing development and navigate it down to the smallest detail, without losing fidelity. In conjunction with Google Earth’s existing imagery and tools like Area Measurements and the Historical Imagery Slider, you’re now able to make more informed business decisions without having to go on site.

Try Google Earth Pro for free or buy Google Earth Pro today and give Regionation a whirl. There are countless applications for these tools, and we hope that the businesses we serve will benefit from their use.

Posted by Cristelle Blackford, Google Earth Pro Team

Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Introducing ‘Improving Online Conversions for Dummies’!

We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook!



For more information, visit www.google.com/conversion/fordummies

How many times have you created a new account at a website and seen a message that said: “Thank you for creating an account. To activate your new account, please access your email and click the verification URL provided.”

Even though you just want to start using the website, this lengthy process requires you to manually perform a whole bunch of steps—including switching to your mailbox, trying to find the message the website sent you (which might be in your Spam folder), opening the message, clicking the link, etc. Until recently, we also required people to follow these steps if they wanted to sign up for a Google Account using their existing email address, such as a @yahoo.com, @hotmail.com, or other address.

To make this process simpler, we’re now using an Internet standard called OpenID which is supported by several email providers, including Yahoo!. Instead of the process above, Yahoo! users who sign up with Google see the page below with a button that sends them to Yahoo! for verification.

Some websites use the OpenID standard so that users don’t even need to type a password to sign in. While Google does not yet support the usage of OpenID for replacing passwords on its own sites, we are involved in the OpenID community’s efforts to research how to best implement that type of support.

As a next step in those community efforts, we announced today the use of OpenID for the Google signup process.

Currently, Google only offers this feature for Yahoo! users. However, as it is based on an Internet standard, we plan to use it in the future with other email providers that add support for this usage of OpenID and related standards like OAuth, such as in the Microsoft Live identity APIs.

Other websites that need to verify a user’s email address can also implement this technique using Yahoo!’s OpenID API. In addition, it can be used to verify the addresses of Gmail and Google Apps users because those email systems expose the necessary APIs for OpenID. For example, Plaxo is one of the many websites that takes advantage of this feature of Gmail and Yahoo! Mail.

By Tzvika Barenholz, Internet Identity Team

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Recently we introduced powerful, time-saving features in Gmail: Priority Inbox and the ability to call phones right from Gmail. Google spreadsheets added new features, and many more businesses and schools moved to the cloud with Google Apps.

Cut through the clutter with Gmail Priority Inbox
Since its beginning, Gmail has been helping people cope with large amounts of email, whether it’s with more than seven gigabytes of storage, really fast search, great spam filtering or automatically organized conversations. This Monday we launched Priority Inbox, which helps you get through your inbox even faster by automatically putting important messages front and center. The more that you use Gmail, the better Priority Inbox will become at categorizing the email you receive. Our research suggests that the typical information worker can save a whole week of work time each year with this feature!



Call phones from Gmail
People in the U.S. can now call any phone right within Gmail. If you have a Google Voice account (it's free! and open to everyone in the U.S.), you can also receive calls to your Google Voice number right within Gmail. Calls to the U.S. and Canada are free at least until the end of the year, and international rates start at just $0.02 per minute. Google Apps customers won’t see this feature quite yet, but Google Voice and call phones in Gmail are coming soon with the new infrastructure for Google Apps accounts.


Improved scheduler in Google Calendar
Last Thursday we made it easier to set up new events in Google Calendar. The interface for repeating events is now more intuitive, and we’ve improved how we help you find a good time for your event, even if you’re coordinating a large group of people with busy schedules.


In-cell drop-down with validation and more in Google spreadsheets
We added two helpful features in spreadsheets last week as well. In-cell drop-down with validation allows you to configure cells to display a drop-down menu of accepted values. For example, you can require a cell’s value to be selected from a list of specific cities. We also introduced the ability to easily see which cells have formulas, which can come in handy when you’re working on a complicated mode. You can turn this feature on from the formula bar by selecting the “Show All Formulas” button, selecting “Show All Formulas” in the View menu or hitting Ctrl `.


Who’s gone Google?
The pace of organizations saying goodbye to legacy on-premises technology and moving into the cloud continues to accelerate. Read more about why The Richmond Group, Box.net, Bowerly Lane Bicycles and EPS Communications selected Google Apps for their messaging and collaboration needs.

I hope these updates help you or your organization get even more from Google Apps. For details and the latest news in this area, check out the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager

We are very pleased to announce a new Sidewiki “sidebar” web element. Google Sidewiki allows visitors to your website to contribute helpful information and read other visitors’ insights alongside the pages of the website. The new web element is a Sidewiki button, which, when clicked, displays a fully functional Sidewiki sidebar to the left of the page content. This means that your visitors can see the Sidewiki content for your page even if they don’t have Google Toolbar or the Sidewiki Chrome extension installed.

You can choose from several different look and feels created by Google or even create a new custom one. Use our wizard to choose the desired look and behavior, embed the generated code in your page, and you’re done. Here's a sketch of what it looks like when a visitor is looking at the Sidewiki content.

Go to http://www.google.com/webelements/sidewiki/ to get started. If you'll be using the element on your site, we’d love to hear about it via @googlesidewiki on Twitter.

By Roman Shuvaev, Sidewiki Team

(Cross-posted from Google Analytics Blog)

On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying to posts in our discussion group.

As a result of identifying these areas, we’ve written a few in-depth articles. Each article is meant as a “Deep Dive” into a specific topic, and is paired with open-source, sample reference code.

In no particular order, the articles are as follows:

Visualizing Google Analytics Data with Google Chart Tools
This article describes how you can use JavaScript to pull data from the Export API to dynamically create and embed chart images in a web page. To do this, it shows you how to use the Data Export API and Google Chart Tools to create visualizations of your Google Analytics Data.

Outputting Data from the Data Export API to CSV Format
If you use Google Analytics, chances are that your data eventually makes its way into a spreadsheet. This article shows you how to automate all the manual work by printing data from the Data Export API in CSV, the most ubiquitous file format for table data.

Filling in Missing Values In Date Requests
If you want to request data displayed over a time series, you will find that there might be missing dates in your series requests. When requesting multiple dimensions, the Data Export API only returns entries for dates that have collected data. This can lead to missing dates in a time series, but this article describes how to fill in these missing dates.

We think this article format makes for a perfect jumping off point. Download the code, follow along in the article, and when you’re done absorbing the material, treat the code as a starting point and hack away to see what you can come up with!

And if you’ve got some more ideas for areas you’d like us to expound upon, let us know!

By Alexander Lucas, Google Analytics API Team

On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying to posts in our discussion group.

As a result of identifying these areas, we’ve written a few in-depth articles. Each article is meant as a “Deep Dive” into a specific topic, and is paired with open-source, sample reference code.

In no particular order, the articles are as follows:

Visualizing Google Analytics Data with Google Chart Tools
This article describes how you can use JavaScript to pull data from the Export API to dynamically create and embed chart images in a web page. To do this, it shows you how to use the Data Export API and Google Chart Tools to create visualizations of your Google Analytics Data.

Outputting Data from the Data Export API to CSV Format
If you use Google Analytics, chances are that your data eventually makes its way into a spreadsheet. This article shows you how to automate all the manual work by printing data from the Data Export API in CSV, the most ubiquitous file format for table data.

Filling in Missing Values In Date Requests
If you want to request data displayed over a time series, you will find that there might be missing dates in your series requests. When requesting multiple dimensions, the Data Export API only returns entries for dates that have collected data. This can lead to missing dates in a time series, but this article describes how to fill in these missing dates.


We think this article format makes for a perfect jumping off point. Download the code, follow along in the article, and when you’re done absorbing the material, treat the code as a starting point and hack away to see what you can come up with!

And if you’ve got some more ideas for areas you’d like us to expound upon, let us know!

Cross-posted from the Google Mobile Ads Blog