Back in November, Doug Leeds, President of Ask.com,
shared this post providing a glimpse into the future of Ask.com. At the risk of
sounding like a bad sci-fi movie, we’re excited to say the future starts now.
Today we’ve officially launched the public beta for the
new Ask.com, which combines our proprietary answers technology (specifically
tailored to extract questions and answers from the Web) with the human insight
of the thriving Ask.com community drawn from our 87 million monthly uniques.
Now available on an invite-only basis (you can request your invite here), the
capability to pose questions to real people is now possible for those complex,
subjective and/or time-sensitive queries that, no matter how advanced,
computers simply can’t address.
That means that Ask.com is now uniquely able to offer the
most comprehensive and convenient approach to getting answers, combining pages
and people to help users find the answers to all questions – even questions for
which no answer is published online.
Why the re-energized focus on Q&A? From a macro trend
perspective, the explosion of the social Web underscores both the cultural
shift and massive technical innovation of the last 15 years. Simply put: people
are using the Web as a conversational medium, ergo, consumers are increasingly
asking questions (evidenced by demonstrated interest in Q&A from Google,
Facebook and an entire cadre of start-ups).
From a product perspective, the new Ask.com is designed
to fill some major holes left by search engines through a blend of technology
and the strongest asset we have – our users.
Some product highlights we’re particularly proud of:
Proprietary technology designed for Q&A: Our
semantic approach is not simply re-purposed search technology. We’ve taken the
last year to enhance our offering to locate the most relevant, high-quality
answer and display it right at the top of page (surfing through 10 blue links
not required).
Largest index of questions and answers – 500 million
“pairs” and growing: As the number one brand for asking questions, we have the
world’s largest index of questions and answers with the ability to extract
questions and matching answers from hundreds and thousands of Web sources.
The human element: To make our community the most
effective, Ask.com has the ability to route questions to relevant people based
on interests and expertise. This means only the right people will be asked to
answer a specific question, reducing spam and question fatigue. Responses from
our community will also be indexed and available (depending on level of
freshness and relevance) to address future questions posed on Ask.com.
New look and feel: Our site now makes it abundantly
clear we are razor-focused on empowering our users to ask and answer questions.
You can now access trending information, including the day’s most popular
questions, across multiple areas of the site. Learn more detail about our new
UI here.
We’ve been heads down for more than a year working on
this new Q&A-focused version of the site – both the underlying algorithmic
technology and the community components. But today’s beta release is really just
the tip of the iceberg. Our roadmap is full of developments that will make this
value proposition really sing: leveraging your social network, accessing
Q&A while on the go, and more are planned for the near future. Today is
Ask’s first step in a multi-pronged strategy to ensure users get fast, concise
answers to virtually any question they ask, any time, any place.
With that, please do request an invite to our community
and start Asking away. And keep that product feedback coming!
Tony Gentile, SVP of Product & Lisa Kavanaugh, SVP of
Technology
