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Archives for January, 2006.

Archive for January, 2006

TechnoServe comes to Google

11:41 pm - January 30, 2006 in Official Google Blog




The Google Foundation supports select organizations whose work addresses the challenge of global poverty in ways that are effective, sustainable, and scalable. From time to time we invite guest bloggers from grantee organizations to tell their story.



TechnoServe helps entrepreneurs in developing countries build successful small and medium enterprises (SMEs) that benefit the world’s poor. (Watch our video here.) We provide a hand up, rather than a handout.



Recently, I spent several hours with Googlers who wanted to know more about what TechnoServe is doing in West Africa. I couldn’t help but notice the great, positive energy among Google employees -- a sense that motivated, imaginative, smart people can change the world.



TechnoServe’s engagement with Google involves using business to improve the lives of the world’s poor. SMEs are a major driver of sustained economic growth, creating a ripple effect that creates jobs, boosts incomes and leads to improved social services. But even though they can help reduce poverty, SMEs are precisely what the developing world lacks. These countries are home to many visionary entrepreneurs who are capable of launching and growing successful businesses. But they need help – to make sure their business ideas make sense, to plan and manage their enterprises, to find markets and financing, and to overcome technical challenges.



That’s where TechnoServe comes in. Since its founding, we have helped to create or improve more than 1,200 businesses, benefiting millions of people in 23 countries. We identify entrepreneurial men and women and then guide them in planning, marketing, operating and expanding businesses that are likely to succeed and help the poor. We then leverage these lead entrepreneurs to replicate and/or scale up their businesses and grow competitive, self-sustaining industries. Where necessary, we also tackle constraints in the industries’ enabling environments.



To complement all of this, we also run programs that promote a culture of entrepreneurship. One activity is business plan competitions, which help entrepreneurs turn good ideas into solid businesses. We have run these in Latin America and are now launching them in Africa. And that’s where the Google Foundation comes in: it’s helping us run a business plan competition in Ghana this year. All qualified entrants will come away with valuable business training. The winners will also receive vouchers for aftercare services to help them launch or expand their businesses, and 10 winners will also receive cash.



We’re looking forward to having Googlers actively engaged in this project. Our two entrepreneurially-focused organizations have joined forces, which we believe will lead to sustainable solutions for poverty alleviation.
 

Blogtimize!

9:21 pm - January 30, 2006 in Inside AdSense
Blogging is near and dear to our hearts here at Inside AdSense. We know you want to get the most out of those posts – but how do you do it?

1. Choose the right ad formats

Because the typical blog layout uses a narrow section for posts, the medium rectangle fits nicely at the end of each post. The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space. For shorter posts, a banner may be a better fit.

2. Place ads where your readers will notice

Blog main page:

Whether the subject is gadgets, gossip, or a glimpse into the writer's personal life, readers are deeply engaged with the content of their favorite blogs. What could be more effective than displaying an ad precisely relevant to that content? An ad after each post can serve as a "commercial break" from reading or as an "action step" to take after reading.

Individual blog entries:

As individual post pages don't have a lot of content, the key is to place ads near your content without bombarding the page with ads. For long entries, try embedding a blended medium rectangle into your post and adding a banner at the end. For short entries, just place one medium rectangle or banner at the end.

If there's a comment section after the post, place a banner or a horizontal link unit just above the comment box. Rather than using the traditional Skyscraper in your sidebar, consider using a link unit, which will offer a wider range of topics and may appear less obtrusive.

3. Improve targeting

How can you ensure that your ads are relevant to a specific post? With section targeting, you can target an ad unit to a specific section of the page, as well as block out irrelevant sections such as the navigational links.

4. Customize your ad colors

For more seamless integration with the content, blend ad units into the background of your blog. Choose a bold color for the ad title to help draw attention to your ads while ensuring that users don't confuse ads with content.






















With up to three ad units, one link unit, and one search box on every page, layout options abound! While the suggestions above offer some guidance, you should experiment with different ad unit-link unit-search box combinations on your pages, keeping your particular users' experience in mind when it comes to placement. Most importantly, use custom channels to see what performs most effectively for your site.

Do you have a "blogtimization" success story? Email us to let us know what worked for you.

 

January’s Top Topics

8:00 pm - January 30, 2006 in Yahoo! Buzz Index: Buzz Log
The first month of the year has flown right by...
 

Live Labs & Search labs

4:12 pm - January 30, 2006 in MSN Search's WebLog

Live Labs is live!  Live Labs is a joint venture between MSN and MSR that is chartered to create new research opportunities, new prototypes, and new academic funding for internet research.  Search Labs is a companion organization building innovative new products, and with a presence in Silicon Valley as well. The labs will be headed by Gary Flake who joined us from Yahoo, and Ashok Chandra who was at IBM and Verity before joining Microsoft in December. 

This is going to be a great opportunity for all of us in MSN to work closer with research. You can find the announcement here (feed). 
The Search Champs were here for the announcement and have had quite a bit to say about it.


Brady Forrest, PM

PS- they are hiring!

 

Find us at FOSDEM

2:41 pm - January 30, 2006 in Updates from code.google.com
Two Googlers will be speaking at FOSDEM 2006, which takes place in Brussels on February 25th and 26th. Greg Stein will be talking about Subversion, and Jon Trowbridge will tell you all about Beagle.



If you see us there, come up and say hello: we'd love to talk to you!
 

Ad Buzz Builds

2:00 pm - January 30, 2006 in Yahoo! Buzz Index: Buzz Log
Commercials are one reason TiVo was invented...
 

Highlight: SOFA Entertainment

2:00 pm - January 30, 2006 in Official Google Video Blog

SOFA Entertainment brings the best and the classics of "The Ed Sullivan Show" here to you on Google Video. See how good television was back then with performances from Elvis, Nat King Cole, and The Supremes.

Search for everything from interviews with Jackie Robinson to solos from Dick Van Dyke here, on Google Video.
 

All buttoned up

11:24 am - January 30, 2006 in Official Google Blog


As the Google Toolbar has gotten more popular, the greatest source of ideas about new features has come from our users. The breadth and variety of these requests is so large that it's hard to satisfy everyone. But then we started noticing engineers on the team had cool hacks on their Toolbars for doing customized searches on our internal bugs database, corporate employee directory, etc... We were barely done asking ourselves whether it was possible to offer this capability in the new Google Toolbar beta when one of the engineers started designing a feature called Custom Buttons. Here are some of the coolest aspects of Custom Buttons and why I think they're a big deal:

1) Simple API: The term API is almost a misnomer -- it literally takes seconds to make one of these. I just can't resist the urge to make a new one every time I run into new website. A couple of simple steps and voila - a new button's sitting on your Toolbar (check out the Getting Started Guide).

2) Flexibility: The simple inclusion of RSS & Atom feeds (and particularly allowing the update of toolbar button icons through feeds) has allowed for buttons like a weather button and a mood ring button.

3) Accessibility: Most users don't even need to make buttons. It takes one click on our buttons gallery or on a website that offers them to install a button for your favorite sites. And the custom buttons we built to search our intranet showed us how valuable a customizable toolbar can be to organizations, so now there's an enterprise version of Google Toolbar that can be securely deployed across a company.

And don't miss some of the other cool features for everyone: a greatly-improved search box for formulating better queries; a streamlined bookmarking interface; and Send-To, for posting or sending content via Gmail, Blogger or SMS.
 

Picasa x 25

9:00 am - January 30, 2006 in Official Google Blog


You love taking photos. You love your photo collection on your computer. But your options have been limited if there's no easy-to-use photo software available in your language. So if you lived close to Wieliczka, Pulau Seribu or Wat Phra Kaeo, you were stuck with English-only.

But no more! The team behind Picasa has now added 25 new interface languages: Bulgarian, Croatian, Czech, Danish, Estonian, Finnish, Greek, Hungarian, Icelandic, Indonesian, Latvian, Lithuanian, Norwegian, Tagalog, Polish, Romanian, Serbian, Slovak, Slovenian, Catalan, Swedish, Thai, Turkish, Ukrainian, and Vietnamese.

All of these languages are one click away. Just download Picasa, and it will automatically match your system's native language. If you wish to change your Picasa language, go to Tools > Options and use the pull-down menu on the "General" tab. (You'll need to close and re-open Picasa to see your new language selection take effect.)

Shouldn't you be able to organize your photos no matter where you are and what language you speak? Of course.
 
 
 
 
 
 
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