Archive for June, 2006

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Go fourth and prosper

8:35 pm - June 30, 2006 in Inside AdSense

To all of our U.S. publishers, we wish you a happy 4th of July! This weekend, take a chance to celebrate your liberty in patriotic (and AdSense-friendly) fashion. Exercise your first amendment right to freedom of expression by creating more of the rich, wonderful content that makes the web such a special place. Or, work on achieving future financial freedom by implementing a few of our optimization tips.

You might also want to take a note from the Declaration of Independence and pursue your unalienable right to happiness! Our reporting options make it possible to unchain yourself from your computer, so get out there and enjoy the summer weather (the right to bare arms?), fireworks, long evenings, and BBQs...because suffering from G.A.S.S. would be cruel and unusual punishment indeed.

(Oh, and one last thing: the AdSense Support team will be out enjoying our freedom over the holiday as well, so it may take longer than usual for us to reply to your emails. We'll be back in the office on Wednesday, but in the meantime you might prefer to turn to our Help Center, or Help Discussion Groups for assistance instead).

Posted by the Inside AdSense Team

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Tip: Goals without e-commerce

6:58 pm - June 30, 2006 in Google Analytics Blog

We recently posted about what a visit is worth and the importance of setting goals in determining a visit's value. We often get asked, "How do I come up with goal values if my site is not an e-commerce site?" The answer: you can probably come up with intelligent values for your own set of goals. For example, if you know that 1 out of every 100 PDF downloads on your site results in a $500 sale, you can assign a value of $5 to that download. Other examples of goals are newsletter sign-ups, product sales, and visits to your "contact us" page.

Once you have defined a value for these pages (which you can set in the Goal Value field within your Goal Settings page), you can better conceptualize the value of your website and your online advertising. Then you can explain it to others with data, to back up any marketing or design choices you make. You can also measure the success of your design or marketing experiments, by observing goal values to find out what works best.

To learn more, take a look at the Conversion University article "Monetizing Non-Ecommerce Sites."

Posted by Jeff Gillis, Google Analytics Team

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Highlight: World Cup Fever!

4:28 pm - June 30, 2006 in Official Google Video Blog

"The rules of soccer are very simple, basically it is this: if it moves, kick it. If it doesn't move, kick it until it does." Phil Woosnam

In celebration of tomorrow's anticipated Brazil verses France game, we'd like to give you soccer/football fanatics behind-the-scenes access to the Brazilian team at the World Cup. We hope you enjoy this exciting footage, free on Google Video!

Today's Highlighted Videos

Click here to watch "ROAD TO ALEGRIA 01"
"The Spirit of Brazil"
25 sec

Click here to watch "ROAD TO ALEGRIA 07"
"German Welcome"
1 min 33 sec

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Keyboard Changes in Beta 3

4:00 pm - June 30, 2006 in IEBlog

Hello, this is Kelly Ford, a test lead on the IE team and a big keyboard user of Internet Explorer.

In an earlier post, Aaron Sauve provided The Keyboard Lover’s Guide to IE. The IE community has given us quality feedback on our keyboard model during the beta cycle, and in beta 3, we have tried to bring more predictability and consistency with earlier IE versions in response to this feedback. In beta 3, we have made some changes in hotkey assignments, added some new hotkeys, and changed keyboard behavior on web pages back to match earlier versions of the browser in most cases.

Bringing Back Menu Hotkeys
In beta 3, we’ve reverted hotkeys so that the hotkeys used to access menus remain the same from previous versions of IE. Specifically, this means that Alt+a will once again access the classic favorites menu, Alt+t the tools menu and Alt+h the help menu.

New Hotkeys
We’ve added several new hotkeys in this beta. Here’s a list of what has been done:

Hotkey	Action
Alt+m	Activate the Home button on the Command bar
Alt+j	Activate the feeds button on the Command bar.
Alt+o	Activate the Tools button on the Command bar.
Alt+l	Activate the Help button on the Command bar.
Alt+c	Open the Favorites Center set to display favorites.
Ctrl+Shift+q	Bring up a list of open tabs.

Changes in Hotkey Behavior for the Favorites Center
We have changed the way hotkeys for favorites, history and feeds work when accessing the Favorites Center. Ctrl plus the appropriate key (i for favorites, h for history and j for feeds) will open the Favorites Center set to the view indicated by the hotkey. Ctrl+Shift and the appropriate hotkey will open the Favorites Center in pinned mode. A second press of the same Ctrl+Shift hotkey combination will close the Favorites Center when in pinned mode.

Giving Keyboard Control to Web Pages
We’ve heard from many web developers and users about keyboard behavior in IE7 with respect to web pages and applications that specify hotkeys. Beta 3 gives priority back to web pages for all keyboard assignments with the exception of Alt+d. This will set focus to the Address bar, even if you use it as an AccessKey in a web page. This will address situations where AccessKeys like Alt+p were going to the Page menu on the Command bar or Ctrl+q was opening Quick Tabs instead of marking e-mail as read in Outlook Web Access.

Staying in Touch
Feedback from the IE community is very helpful to us. Please let us know your thoughts on the keyboard behavior in beta 3. Also, we have an online help topic that lists all of our IE shortcut keys.

Kelly Ford
Test Lead

Wii, Wii, Monsieur

2:58 pm - June 30, 2006 in Yahoo! Buzz Index: Buzz Log

The next round of video game wars is just beginning, but it already looks like Nintendo's Wii is in for a fight. Searches on the system have fallen 28% this month, and the Wii trails both the Xbox 360 and

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View your Ad Group stats in tabs

1:18 pm - June 30, 2006 in Inside AdWords

Have you noticed that the Ad Group page looks a little different these days? Here's Jon D. from the Campaign Management team to give you more info on the new 'tabbed' look:

We've redesigned the Ad Group page to display more important account information and present it in a way that's easy to find and understand. None of your account statistics from the past or present will change because of this new feature, but we hope you'll find your stats easier to read.

So, what have we changed? Your account statistic tables are now presented on separate tabs, which can be found along the upper right edge of the table. You can now view your statistics on the following tabs:

Summary – Displays the performance totals for your Ad Group.

Keywords – Shows you how individual keywords are performing, and allows you to add new keywords or edit existing ones (appears only in campaigns with keyword-targeted ads).

Sites – Shows you how your ad is performing on individual sites you have selected. You can add new sites or change your bid for existing ones (appears only in campaigns with site-targeted ads; not shown above).

Ad Variations (New!) – Displays performance statistics for all of the ads that you have created. You can add, edit or delete ads here. (This very useful information has been added as a result of frequent advertiser requests. Keep that feedback coming!)

And if you’d rather see all of your stats at once, all you have to do is click the 'View all tabs at once' link below the display table.

As always, you'll find more information about the new tabs on the Ad Group page in the AdWords Help Center.

Posted by Sarah & Vivian, Inside AdWords crew

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Sunny in Seattle

1:06 pm - June 30, 2006 in Live Search

Betsynote: As I type this in for Jamie, it is hot. Darn hot. Too sunny-must-go-kayak-on-the-lake-hot....This is not the Seattle I know!

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Around this time of year, a lot of us here in Redmond like to spend our spare time outside. Summers are beautiful in Washington State and we frequently check the weather to help plan our next hike or boating trip on the lake. We know a lot of you are doing the same.

To get you this information quickly, we recently launched an Instant Answer for weather. We teamed up with MSN Weather to give you the current conditions, high/low temperatures and four day forecast right on our search results page.

You can see this in action by searching for the weather in a specific location, like weather redmond wa or chicago temperature. If you’re a touring rock star and forget where you are, or just madly efficient with your keystrokes - try searching for just weather. We estimate your location and show the temperature near you. This doesn’t always work depending on how you connect to the Internet, but it’s usually pretty close.

In addition to sending feedback on this, we would really like to hear which instant answers you want us to build next. Is there a specific kind of content you want to be able to find faster? Something we could add to our page to make your life just a little bit easier? Please let us know.

--Jamie Buckley, Program Manager, Instant Answers

Sunny in Seattle

1:06 pm - June 30, 2006 in Live Search

Betsynote: As I type this in for Jamie, it is hot. Darn hot. Too sunny-must-go-kayak-on-the-lake-hot....This is not the Seattle I know!

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--Jamie Buckley, Program Manager, Instant Answers

On the ball

12:24 pm - June 30, 2006 in Inside AdSense

Like many of you, we have "World Cup fever" and wanted to feature a publisher who is successfully using AdSense on a football (that's 'soccer' to all our American readers) site. We asked Ralf Möbius of Fussballportal.de about his experiences with AdSense: Can you tell us briefly about how your portal got started? Fussballportal.de was launched in August 2004 as an addition and alternative to

Archive for June, 2006

Go fourth and prosper

Tip: Goals without e-commerce

Highlight: World Cup Fever!

Keyboard Changes in Beta 3

Wii, Wii, Monsieur

View your Ad Group stats in tabs

Sunny in Seattle

Sunny in Seattle

On the ball

Untitled

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