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Archives for August, 2006.

Archive for August, 2006

Notes on the interaction of ClearType with DXTransforms in IE7

12:00 pm - August 31, 2006 in IEBlog

Hello again, this is Peter Gurevich, IE PM for ClearType (among other things, as my blog posts have shown).  Today I want to give you a little heads up on an issue we have seen with DXTransforms and ClearType,  and let you know what we have done to ensure good readability of text in IE. 

During our testing we noticed that DXTransforms are sometimes applied to elements that contain text (now rendered in ClearType).  As our users also noticed, the ClearType text then looks extremely blurry - unfortunately these two technologies just don’t mix well.  This is because the basic convolution transform used by DXTransforms does not take into account the spatial nature of ClearType.

To ensure good readability of Text in IE, in the Release Candidate build we decided to disable ClearType on elements that use any DXTransform.  We will render the text in those elements as aliased text, in order to increase readability.  The rest of the text in the page will render with ClearType.  This may explain why some sites (or portions of sites) will render as aliased text, rather than ClearType.

Thanks, and I look forward to continuing to use your feedback to improve IE.

Peter Gurevich
Program Manager

 

Black Rock City Burns Buzz

8:47 am - August 31, 2006 in Yahoo! Buzz Index: Buzz Log
We've heard word of a troupe of lawless brigands who swarm across great plains of sand and ride bikes adorned with stuffed animals. What manner of savages would gather in the desert to burn a giant man in effigy? Is this mythical Black Rock City hell
 

‘Bully’ For You

7:00 am - August 31, 2006 in Yahoo! Buzz Index: Buzz Log
Those lucky enough to survive high school often wish they could return and terrorize their tormenters. Nerds, your moment has finally arrived. Rockstar, the degenerates behind "
 

Tip: 4 steps to site optimization

2:14 am - August 31, 2006 in Google Analytics Blog
Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy feat. For beginners to the web analytics world, though, all the data provided around content optimization can be a bit daunting -- so here are four steps to help you optimize your site using the data available in Google Analytics:

1. Create a funnel path and goal that mimics the expected navigation
You designed your site, so you know how you expect your users to navigate through it. Create a funnel and goal that mimics the expected path that your site is designed for. Note: if your site is not using the e-commerce tracking code, give your goal a value and take a look at this post about setting goals on a non-e-commerce site.

2. Give it a few days
Give your site a little while to perform, and let Analytics collect at least 3 or 4 weeks of data. Weekends, special events, and holidays may lead to skewed results so giving your site some time to perform enables you to get more reliable, indicative metrics.

3. Pull up a few key reports and re-evaluate your funnels
Open up your Analytics account and visit Content Optimization > Content Performance > Top Content report. Sort the list of pages by the $ Index column. The $ Index value tells you how much each page on your site is worth (as opposed to how much each site visit is worth. The $ Index is based on how often a transaction is completed or goal is reached when a specific page is also accessed during a visit. The $ Index will give a value to that page calculated based on the value of the goal reached.

Use this metric to evaluate the pages in the report. Remember, this column won't be populated with data unless you have a goal, and that goal has a value (see step #1). When you sort by $ Index, ask yourself what are the pages at the top of that column? Are they in your funnel process? If not, why are they worth more than pages in your funnel? Also, review the exit paths in Content Optimization > Goals & Funnel Process > Defined Funnel Navigation. Where are these visitors going? Do these pages have a high $ Index value? If so, you may want to reconsider the navigation path that you've set up, or maybe there are some design flaws that are making the certain pages difficult to navigate through.

4. Optimize that site!
Armed with this information, your next task is to make some changes. Burn the midnight oil and redesign your site. Then continue using Analytics to evaluate your site changes, because keeping visitors and turning them into customers -- or goal converters -- should always drive your site changes.

 

How did yellow come to refer to a cowardly person?

12:00 am - August 31, 2006 in Ask Yahoo!
"What are ya, yellow?" Well, that depends, because the color can symbolize many things. Fortunately, most of them are positive. For instance, a yellow rose is a sign of friendship, and a yellow ribbon during wartime signifies hope and loyalty. However, as fans of Western films are no doubt aware, the color can also mean cowardice...
 

New Old Feature on Beta

11:21 pm - August 30, 2006 in Blogger Buzz
Blogger in beta initially launched without a few features -- it's still a beta version after all -- and it turned out that one of the ones folks missed the most was having an Edit HTML view for their templates in the new Layouts system. I can sympathize with that myself. Complete template control was one of the things that originally made me choose Blogger over the other available options almost four years ago (and yes, that was before I worked here). That kind of personalization and customization is important to us here at Blogger, so I hope no one thought this feature was gone for good.



I love the fact that we've got such cool new ways to just drag 'n' drop parts of your template around, and change fonts and colors with the click of a mouse. And that "shuffle blog colors" option can keep me entertained for hours. But still, there are times when you really just want to muck around in the code and nothing else will do. So for those of you who feel that way, have at it! Edit HTML is now available for Layouts.



One quick warning before you all dive in, though: The new template language is completely different from the old one. So even if you're used to working with classic templates, you'll need to learn some new tricks to directly edit the new templates for Layouts-enabled blogs. We've got some starter documentation on it, with more to come later. Personally, I recommend making a test blog to experiment on while you learn how it all works.



Have fun!
 

From Personal Loss to a Glimmer of Hope

9:08 pm - August 30, 2006 in Yahoo! Answers Team Blog (answers.yahoo.com)

Everyone knows how it feels to lose someone. A close friend of mine lost his father to cancer when we were still in elementary school, and a few years ago his mother succumbed to the disease after fighting through several bouts of chemotherapy and radiation.

Celebrities experience the same sadness and pain that we do when a loved one dies. Cindy Crawford lost her younger brother to leukemia, and is helping to fight the disease by working with The Leukemia & Lymphoma Society and promoting the Light the Night Walk.

She’s asking how we can make curing cancer a global priority. The millions of people dying from the disease or who have relatives with cancer all know that this is a fight we can win. They are all holding on to the hope that one day soon, we will.

If anyone is interested, here is a group dedicated to those looking for information regarding prevention methods and cures for cancer.

Lydia

 

Confessions of a Fashionista

8:52 pm - August 30, 2006 in Official Google Base Blog
By Cynthia Kwon, Strategic Partner Development (and self-proclaimed fashionista)

With the new fall wardrobe hitting the stores, I decided it was time to clear my closet to make room for the latest fashions. After choosing a few items that I just could not part with, I was left with a pile of clothes, shoes, and purses, most of which I had only worn a few times. What to do with all this stuff? Instead of just giving it away as usual, I decided to try and sell it to help fund my fall fashion purchases. Since I'm a member of the Google Base team, I naturally turned to Base to list my fashion treasures for sale.

The current challenge we often see from people and retailers selling stuff on Google Base is that they just don’t give enough information. The way Google Base works is that the more structured data (attributes) you give us, the better chance you will have of matching a user search and getting your information displayed. Simple concept, right?

But even as someone who works on this product, I must admit that the process is not entirely intuitive. For example, take my favorite pair of Gucci boots. Following the feed instructions, I would send the following pieces of information about these beauties:

Apparel_Type: Shoe
Product_Type: Tall Boot
Gender: Female
Color: Black
Brand: Gucci
Condition: Used
Price: $400
Payment_Accepted: Google Checkout

However, just sending those attributes do not really do my boots justice. I mean, these are Guccis! I've worn them only twice and they're just one season old. The patent leather detailing on them is gorgeous and they come with this cute silver buckle that has the Gucci Logo embossed on it. Clearly, to give only the suggested attributes is not enough. Only custom attributes can truly describe them. Like this:

c:Category: Couture
c:Season: Fall 2005
c:Outer_ Material: Fabric
c:Inner_Material: Leather
c:Heel_Material: Patent Leather
c:Embellishments: Patent Heel, Buckle
c:Sole: Rubber
c:Heel_Height: 3 inches
c:Heel_Type: Stiletto
c:Boot_Shape: Pointy
c:Size: 7
c:Trim: Patent Leather
c:Zipper: Side Zip
c:Circumference: 15 inches

Can you start to get a better picture of what these fabulous boots look like? Because I have provided so many attributes, I have a much better shot of matching a user search. So, my fellow sellers, retailers, and fashionistas, take it from someone on the inside. I know it takes more effort to send all this information -- but it will be worth it!
 

Highlight: Access Hollywood

8:46 pm - August 30, 2006 in Official Google Video Blog
Get access to Access Hollywood here on Google Video!

Today's Highlighted Videos

Click here to watch ""Idlewild" Premiere"
We're at the premiere of the highly acclaimed film, "Idlewild," with Andre 3000, Big Boi and Terrence Howard.
3 min 24 sec


Click here to watch "Usher hits Broadway!"
Usher takes to the stage, starring in the Broadway musical, "Chicago!"
3 min 21 sec


Click here to watch "Access Interview: Ben Affleck"
Ben Affleck is back on the big screen, starring opposite Adrian Brody and Diane Lane in "Hollywoodland."
5 min 44 sec


New videos appearing on the Google Video Movers & Shakers list for August 30, 2006:

1 (US). Click here to watch "OutFOXed: Rupert Murdoch's War on Journalism (Interviews) [fox news, FNC, media]"
Outfoxed examines how media empires, led by Rupert Murdoch's Fox News, have been running a "race to the bottom" in television news.
49 min


4 (US). Click here to watch "Race car tyre finds its way home"
Race car tyre finds its way home
44 sec


16 (France). Click here to watch "Hallucination Movie"
Just follow the instructions at the start of the movie. Full screen is better but try to get it as big as possible. Look away at the end when it says look away.
2 min


Think you have an even cooler video? Upload it!
 

Get your products into our search results with Google Base

7:52 pm - August 30, 2006 in Inside AdWords
As an AdWords advertiser, we know that you're interested in increasing the amount of traffic to your site. In the past, we've let you know about Sitemaps to make your site more crawler-friendly for our search results. Now, with Google Base, there's another way to make your products or services searchable on Google. Here's Alison from the Google Base team with the details:

Your site may already be included in our crawl index, but we want to ensure that you also know how you can supplement these results with Google Base - you can submit the products or services that you offer directly to Google Base making them eligible to show on Google.com when a user searches on a relevant query.

Google Base allows you to easily submit all types of online and offline information; whether it's a large selection of shoes that you sell online or information about your consulting service, we'll make it easier for people to find it on Google. If your product or service isn't online yet, we can help you put it there -- for free.

For example, let's say you use AdWords to advertise your job search service. With Google Base, you can include specific information about job offers like title, job description, location and salary and we'll display them in relevant search results on Google, helping you to increase awareness about your service. The more details you include about the information you want to share, the greater the likelihood it will be found by those looking for exactly what you have to offer.

If you're ready to submit information to Google Base, there are currently three ways to do so: you can upload individual items manually via a web form, submit multiple items through a bulk upload, or use our just-released API.

No matter how you choose to submit your info, we hope you'll find this to be a worthwhile addition to the targeted traffic you are already getting from your AdWords campaigns.

 
 
 
 
 
 
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