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Archives for March, 2009.

Archive for March, 2009

On Seeing Helen Levitt

11:34 am - March 31, 2009 in Yahoo! Buzz Log

by Claudine Zap

Helen Levitt, the photographer who captured images of street scenes in New York City, is dead at 95. She leaves behind a lifetime of work that captured the fleeting moments of daily life, especially those of children: Dressing up for Halloween or blowing bubbles in the street.

The photog brought her camera into poor neighborhoods, and with a cool photo journalist's eye, caught kids on film. She elevated the street to a palette. The front stoop her pedestal, she made the ordinary, extraordinary. The New York Times quotes a former curator of the Museum of Modern Art saying of her street photography, "There was no one better."

To view a slideshow of some of Levitt's work, click here.

 

Theme scheme in Google Apps

11:29 am - March 31, 2009 in Google Enterprise Blog
Today we're excited to announce a little something to bring some flair to people's Gmail accounts for all editions of Google Apps.

Google Apps now offers more than 30 Gmail account theme choices ranging from weather themes that are customized for your location, to nature themes that change with your timezone, to themes that are just plain fun and funky.


Themes in Gmail give you a chance to customize your inbox, and your theme settings travel with you wherever you log in to your account, just like all the information in your inbox. You can customize your inbox by clicking 'Themes' in the 'Settings' menu once your account administrator enables the 'Turn on new features' checkbox in the Google Apps control panel.

Please note that not all Gmail accounts will have these immediately – we're rolling out Themes right now, and all domains with new features enabled by their admins will see 'Themes' in 'Settings' in the next few days.

Explore the Themes possibilities – they might make opening your inbox a little more fun.

Posted by
Monali Narayanaswami, Google Apps Team
 

Spam data and trends: Q1 2009

9:00 am - March 31, 2009 in Google Enterprise Blog
Editor's Note: The spam data cited in this post is drawn from the Google enterprise security and archiving security network (Postini), which delivers an added layer of security for standalone mail servers and Google Apps Premier Edition customers. For a discussion of the anti-spam measures included in Gmail, please see this post from the Gmail blog.

In providing email security to more than 50,000 businesses and 15 million business users, Google security and archiving services, powered by Postini, process and cull spam from more than three billion enterprise email connections every day. This gives us strong insights into the state of the spam industry, some of which we share in regular posts to this blog.

R
ead on for a quick overview of spam trends and events in the first quarter of 2009.

What we saw in the Postini data centers

The most significant spam-related event in the first quarter of 2009 occurred when spam volume returned to pre-McColo takedown levels. By the second half of March, seven-day average spam volume was at the same volume we saw prior to the blocking of the McColo ISP in November 2008.


Spammers have clearly rallied following the McColo takedown, and overall spam volume growth during Q1 2009 was the strongest it's been since early 2008, increasing an average of 1.2% per day. To put that number into context, the growth rate of spam volume in Q1 2008 was approximately 1% per day – which, at the time, was a record high.

Of course, like every year before it, 2008 set a new record for overall spam volume. But in 2008 spam growth flattened over the summer and early fall, and then fell off a cliff after the McColo takedown (daily growth declined to .8%, .3%, and then .01% in the last three quarters of the year). This pattern raises some interesting questions regarding what we can expect in the rest of 2009: Will spam growth once again flatten or decline after a strong first quarter? Or have spammers – as part of their recovery from the McColo takedownrebuilt botnets to be capable of sustaining or even accelerating this early growth spurt?

It's difficult to ascertain exactly how spammers have rebuilt in the wake of McColo, but data suggests they're adopting new strategies to avoid a McColo-type takedown from occurring again. Specifically, the recent upward trajectory of spam could indicate that spammers are building botnets that are more robust but send less volumeor at least that they haven't enabled their botnets to run at full capacity because they're wary of exposing a new ISP as a target.

New types of spam

The most significant development in spam vectors this quarter was the appearance of location-based spam. In this type of attack, users click on a link in a spam message and are directed to a page that contains a fraudulent news headline describing a crisis or disaster in a major city nearby. The attack customizes the location for each user by determining the geolocation of the user's source IP and then identifying the nearest major city. The addition of location creates a heightened level of interest, and the user is tempted to click on the embedded video – which in turn downloads a virus to his or her machine.

Meanwhile, the economy, financial markets, job cuts, and resume help continue to be the most prominent topics spammers are employing as lures for more traditional attacks. We also saw increased spam activity around the U.S. presidential inauguration and St. Patrick's Day, in keeping with the recent propensity spammers have demonstrated for reading the news and keeping their eyes on the holiday calendar in targeting their attacks.

Virus roundup

In early 2008, a trend emerged in which we saw spam messages with attached viruses (otherwise known as "payload viruses") spiking every Sunday, possibly targeting a maintenance window to catch corporate defenses when they were undergoing scheduled updates.


This year we've seen the payload viruses spread out across every day of the week, with no immediately obvious pattern in their distribution. It's difficult to say for certain what prompted the change, but one possible explanation is that spammers switched tactics because they weren't seeing the success they'd hoped for from the focused attacks.


Of course, p
ayload viruses have also seen a recent spike overall -- in the month of March we saw a 9x increase from February. This pales in comparison to the highs we saw last summer, but it may indicate a developing trend that's worth keeping a close eye on.

Viruses delivered as a blended threat (when a spam message directs a user to a malicious website, which then results in a virus being downloaded to the user's computer) continue to be popular with spammers. E-cards are one of the best examples of this vector, and Valentine's Day saw a flurry of activity using e-cards to direct users to malicious websites.

Conclusions

Spammers continue to prove their resilience -- whether it's bouncing back from the biggest takedown on record or finding new ways to exploit the ways we communicate for malicious purposes, they're clearly here to stay. And Google believes firmly in the power of the cloud to protect your enterprise from them: Outsourcing message security to Google enables you to leverage our technical expertise and massive infrastructure to keep spammers from your door. See how much spam is costing your business, learn how much you could be saving with Google Message Security, or contact us for more information.

Posted by Amanda Kleha, Google security and archiving team
 

Data Quality tab now available for merchants in the UK and Germany

11:38 pm - March 30, 2009 in Base: Google Base Blog
Since we launched the Data Quality tab in Google Base accounts a few months ago, merchants in the US have been able to get customized suggestions for improving the quality of their data submissions. Today, we're excited to announce that the Data Quality tab is now available to all merchants in Germany and the UK.

On the Data Quality tab, you can find a number of recommendations that will help you with submitting higher quality data to Google Product Search. This means submitting accurate, up-to-date product information in the form of attributes, as well as abiding by best practices for formatting these attributes. For example, you can find recommendations on the length of your titles and descriptions, or get a snapshot of the number of items in your account that are missing key attributes like EAN, UPC, and ISBN. By including attributes like EAN, UPC, and ISBN, you're providing more information to help us include your products on Google Product Search product pages, which shoppers utilize to determine which merchant to buy from when multiple stores are selling the same product. Addressing the issues listed on your Data Quality tab will go a long way in improving the quality of your product data and help more shoppers find your products.

We hope that you'll find these recommendations helpful, and that they will help you make the most of the spring selling season.

Posted by: Dom Widdows, Software Engineer, and Travis Keep, Software Engineer
 

Google’s newest venture

11:15 pm - March 30, 2009 in The Official Google Blog
Today we're excited to announce Google Ventures, Google's new venture capital fund. This is Google's effort to take advantage of our resources to support innovation and encourage promising new technology companies. By borrowing the best practices of top-tier, financially focused venture capital firms and bringing to bear Google's unique technical expertise and brand, we think we can find young companies with truly awesome potential and encourage their development into successful businesses.

At its core, Google Ventures is charged with finding and helping to develop exceptional start-ups. We'll be focusing on early stage investments across a diverse range of industries, including consumer Internet, software, clean-tech, bio-tech, health care and, no doubt, other areas we haven't thought of yet. Central to our effort will be our fellow Googlers, whom we view as a critically important resource to help educate us about potential investments areas and evaluate specific companies.

Economically, times are tough, but great ideas come when they will. If anything, we think the current downturn is an ideal time to invest in nascent companies that have the chance to be the "next big thing," and we'll be working hard to find them. If you think you have the next big idea, or if you just want to to learn more, please see our website at www.google.com/ventures.

 

Google Web Toolkit 1.6 RC2 Now Available

9:00 pm - March 30, 2009 in Google Web Toolkit Blog
The Google Web Toolkit engineering team is happy to announce that the second Google Web Toolkit 1.6 Release Candidate is now available from the project download page for you to try out. (The first GWT 1.6 Release Candidate was announced a couple of weeks ago on the the GWT Developer Forum.)

New Project Structure in GWT 1.6

GWT 1.6 introduces a new project structure based on the standard J2EE web archive (war) format. We believe this will make it much, much easier to add a GWT module into an existing web app or otherwise mix GWT with other technologies. For more details, check out the updated standard directory and package layout for GWT 1.6.

New EventHandler System

The event system has been updated to be more in line with Java norms, making it both easier to use and easier to write your own widgets. This also paves the way for making events easier to extend in the future. Have a look at the new EventHandler and HandlerManager classes to get a sense for how they work. We've also added new methods for triggering real native browser events.

New Widgets

The new DatePicker and DateBox widgets allow your users to select a date from a calendar. The new LazyPanel widget makes it easy to delay the creation of certain sections of your application until they are first accessed, improving startup performance.

For full details, be sure to check out What's New in GWT 1.6?, and then download the release candidate and give it a whirl. Let us know what you think in the GWT Developer Forum.

 

Email in Indian languages

6:50 pm - March 30, 2009 in The Official Google Blog
It's hard for me to imagine going without email for a day. It's such an easy and convenient way to communicate with my friends and family. However, there was one limitation that bothered me: my family members and friends who prefer to communicate in Hindi did not have an easy way to type and send email in their language of choice. I am extremely happy to announce the launch of a new feature in Gmail that makes it easy to type email in Indian languages.

When you compose a new mail in Gmail, you should now see an icon with an Indian character, as the screenshot below shows. This feature is enabled by default for Gmail users in India. If you do not see this function enabled by default, you will need to go the "Settings" page and enable this option in the "Language" section.

When you click the Indian languages icon, you can type words the way they sound in English and Gmail will automatically convert the word to its Indian local language equivalent. For example, if a Hindi speaker types "namaste" we will transliterate this to "नमस्ते." Similarly, "vanakkam" in Tamil will become "வணக்கம்." We currently support five Indian languages -- Hindi, Tamil, Telugu, Kannada and Malayalam -- and you can select the language of your choice from the drop-down list next to the icon.

We built this new feature using Google's transliteration technology, which is also available on Google India Labs, Orkut, Blogger and iGoogle. I hope you find this feature useful to communicate with those of your friends and family who prefer to write in their native language, and it will be available soon to businesses and schools using Google Apps. Now back to replying to all those Hindi emails I got from my family and friends today!

 

Rich Media and Video templates in display ad builder

5:30 pm - March 30, 2009 in Inside AdWords
Today, we're making it simpler to bring richer content, interaction and tracking to your online display ads with our new Rich Media and Video templates in the AdWords display ad builder. These templates allow you to add more functionality to your ads, enabling users to interact with your ads before they click through. Here's what you can do with these new templates:
  • Show off multiple products and services: If you're providing many products and services, the new templates allow you to display multiple products within your ad. This feature can also benefit advertisers looking to brand by allowing them to tell a sequential story within the ad, such as "Explore, Buy, Save," where you could have an image representing each concept.
  • Use multiple destination URLs: If you're displaying multiple products within your ad, the new templates allow you to assign a different destination URL to each featured product, rather than directing users who click to a single, generic page that may be less targeted. This can help improve conversion rates, making your marketing more cost-efficient. Note that all the top-level domains of each destination URL within an ad must match.
  • Track interactions: Like with all our display ad templates, you'll automatically see a reporting column,"Mouseover rate," which shows the percentage of impressions where a user moused over your ad for one or more consecutive seconds. In addition, some rich media and video templates will track unique interactions, like the play rate for video ads; these will be displayed in a new "Interaction Rate" column. The actual interaction being tracked will vary based on the template you've chosen.
  • Use video: If you have video ad files, you can upload them to our new Click to Play video template, which allows you to choose starting and ending images, pick a display URL color, and run your ads across the Google Content Network.
  • Get creative: Last week, we announced new coupon templates, which allow you to set discounts and change prices within your ad. You can use these templates in the same way, offering multiple discounted products and allowing users to choose those that most interest them. Along with each image in your ad, you can include an accompanying description line that you can use to provide coupon codes, prices, and product information. This is just one of many ways to think and market "outside the box" with these rich media and video templates.
All this is easy to do in just minutes, and this video can show you how:



If you have trouble watching the video, you can watch it here.

You can access the new templates within your AdWords account by choosing the "Display ad builder" ad format option within any ad group and selecting the "Rich Media and Video" category.

We hope these new templates will give you one more great reason to try out the AdWords display ad builder, and reach additional customers in new ways.

 

YDN Blogs and Forums Maintenance Today

3:44 pm - March 30, 2009 in Yahoo! Developer Network Blog

Today (March 30th) the YDN Blogs and Forums are migrating to a new set of servers. This change is scheduled to happen between 2pm and 4pm today (Pacific time).

During the transition, the blog pages will still be visible, but commenting will be disabled. The forums will be completely disabled for a short time, then will be visible again.

I'll update this message again once the migration is complete.

Thanks for your patience during this move!

Brian Cantoni
Yahoo! Developer Network

 

Getting your Medicare records in Google Health

2:55 pm - March 30, 2009 in The Official Google Blog
Google Health is working with the Centers for Medicare and Medicaid Services (CMS) on a pilot program in Arizona and Utah that lets Medicare beneficiaries import their Medicare claims data into Google Health.

The pilot is one of several CMS programs to test out how the government can give beneficiaries secure access to their medical data online. Before I came to Google, I worked at the U.S. Department of Health and Human Services, which houses CMS. At the time, the idea of giving beneficiaries access to their own Medicare claims data in electronic format was just that — an idea. Today, it's becoming a reality. And given the more than $19 billion investment the government is making in Health IT as part of the stimulus package, now is the perfect time.

As a part-time caregiver to my mother who has a serious chronic illness and someone who just lost both elderly grandparents in the past four months to illness, I can see the benefit of having all of my family’s medical information organized in one place. When Google Health launched last year, I promptly set up accounts for my mother and both grandparents. But at the time, I found it frustrating that I was not able to access electronic copies of my grandparents' Medicare claims — where most of their medical data resided.

The Medicare Arizona and Utah pilot is designed to give beneficiaries choice in the tools they use to manage their medical records online. Google Health is one of four personal health records (PHR) that beneficiaries can choose from. While only traditional fee-for-service (FFS) Medicare beneficiaries with a primary residence in Arizona and Utah are eligible to participate, this includes nearly 1.1 million beneficiaries living in those regions.

For beneficiaries who choose to participate, it's important to know that Medicare does not have access to information in your Google Health Account — Medicare will only be sending data to your Account. Beneficiaries who participate in the pilot will still have access to data imported into their Google Health Accounts after the pilot concludes at the end of 2009. And with the recently launched Google Health sharing feature, any beneficiary enrolled in this pilot can now share this data with family members and doctors in their care network.

If I had this type of electronic access to my grandparents' medical records during my family's medical crisis, it would have been a huge help to me. I applaud CMS for taking this big step towards empowering consumers with access to their own health records.

If you're a Medicare beneficiary living in Arizona or Utah and are interested in participating in the pilot, you can get started here.

 
 
 
 
 
 
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