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Archives for September, 2009.

Archive for September, 2009

Tsunami Pix, Sarah Palin, Flat Shoes: What’s the Buzz

1:15 pm - September 30, 2009 in Yahoo! Buzz Log

by Claudine Zap

Tsunami Aftermath

Our top picks from the day's hottest searches.

  1. Tsunami pictures (Searches increased by 1,190%). Photos are flooding in of the earthquake in the ocean that caused 30-foot waves to hit the Asian Pacific.
  2. Women's flat shoes (+304%). Stiletto-challenged women, rejoice: flat is the new high.
  3. Fall foliage (+299%). Scientists say the colors should be even more vibrant this year. Find out where to go.
  4. Sarah Palin (+195%). While the former Alaska guv is open for the lecture-circuit business, word is there are few takers willing to pay her $100,000 price.
  5. Allure magazine (+194%). The women's fashion mag has come out with its list of top beauty products. And they don't even break the bank.

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The medium and large rectangle square off

11:30 am - September 30, 2009 in Inside AdSense
When talking about optimization here on Inside AdSense, we frequently encourage readers to use the 300x250 medium rectangle. But we've also talked about how bigger ad units tend to perform well, so a few publishers have asked us, "Should we be using the 300x250 medium rectangle or the bigger 336x280 large rectangle?"

We took this question to our Optimization Team, who gave us insight into the strengths of each ad format:
  • The 300x250 medium rectangle is a widely supported format that advertisers often use when designing their branding and rich media campaigns. Using this ad format and opting in to both text and image ads may generate more placement targeting opportunities, which will help drive up competition for your ad space and should lead to higher earnings over time.

  • The 336x280 large rectangle tends to have a higher clickthrough rate due to its larger size. It often performs well on text-heavy pages where it's integrated into the content.
Our optimization specialists noted that performance of these two ad formats can vary from site to site, so they can't definitively say that all publishers should always use one format over the other. Just like with all other customization options, they recommend experimenting with each ad format for 3-4 weeks and measuring performance using custom channels.

What's your opinion? Feel free to leave us a comment and let us know how the medium and large rectangles have performed for you.

 

YDN OverTheAir09: Mobile platforms, widgets and Daleks

12:56 am - September 30, 2009 in Yahoo! Developer Network Blog

This past weekend YDN attended the 2009 edition of OverTheAir, the mobile meetup which took place in Imperial College, London. It was two days of incredible fun, good presentations and interesting hacks (including a colourful attempt to recreate Dr Who's Holodeck).

The whole event was full of good happenings, from the threatening presence of a full-size Dalek guarding the beanbag area to the superinteresting Teen's Dragons Den session, where several teenagers judged if they would invest in the different mobile companies some of our mobile entrepreneurs were presenting.


Photo credit: Matt Cashmore

We had the opportunity to attend several talks, around such hot topics as mobile accessibility, augmented reality, widgets from different platforms, and how to properly design mobile applications.

From YDN we also contributed talks on Blueprint for Mobile sites and how to use Yahoo APIs to add more value to your mobile application. The slides are published in slideshare at http://www.slideshare.net/phobeo/yahoo-apis-for-mobile-content-location-and-context-overtheair-2009.

We also had the tough task of sitting on the judging panel for the different hacks that were presented. We are proud to announce that the prize for best hack using Yahoo APIs was given to project "Something Around You", an augmented reality application that used YQL to display different sources of data like local restaurants, flickr photos and cinema information, overlayed using Wikitude API in an Android phone. Congratulations to Robert Munro, Alfredo Morresi and Stefano Zingarini! They took home a nice Nespresso machine that hopefully will help them alleviate the sleep deprivation after their overnight coding work!


Photo credit: Rain Ashford

We'd like to thank the organisers and all the attendees for putting together such a great event. We can hardly wait for the 2010 edition!


Ricardo Varela
Yahoo! Mobile Architect

 

Register for YUICONF 2009

8:33 pm - September 29, 2009 in Yahoo! User Interface Blog

Please join us for YUIConf 2009 at Yahoo! HQ in Sunnyvale, Ca.

We’re pleased to announce that registration is now open for YUICONF 2009: http://yuiconf2009.eventbrite.com/. Tickets are free, but attendance is limited — please register as soon as possible to reserve your seat.

YUICONF 2009 is the premiere event for YUI developers from around the world to get up to speed on the latest YUI advancements and best practices (with a particular focus on the 3.0.0 release announced earlier today), get the scoop about the road ahead, and share tips and tricks with each other.

This year’s event will be held Oct 28-29 on Yahoo’s Sunnyvale campus and promises to host an all-star lineup of YUI authors, contributors, and developers leading highly technical sessions on YUI components and techniques as well as deep-dives into the API.

If you can’t join us this year, many sessions will appear on YUI Theater in the weeks following the conference, so stay tuned to YUIBlog for some good video content in November.

Some of the topics we have planned for this year’s event include:

  • The YUI 3 roadmap
  • Accessibility
  • Debugging
  • Contributing to YUI
  • Building custom modules
  • The widget infrastructure
  • API deep dives
  • … and much, much more!

Hope to see you there!

 

Dan Rather Loses Lawsuit

6:47 pm - September 29, 2009 in Yahoo! Buzz Log

by Claudine Zap

Dan Rather

As Dan Rather would say, this lawsuit was enough to make his fingernails sweat.

But the suspense is over. The former anchorman lost his $70 million lawsuit against CBS. The newsman sued the network after he was removed as anchor, then dumped from CBS completely.

The dispute centered on a story Rather reported on "60 Minutes II" months before the presidential election between Bush and Kerry back in 2004. The controversial report detailed how Bush was given special treatment while he served in the Texas National Guard during the Vietnam war. But the sources turned out to be inaccurate, and the show had to step back from the story.

Rather claims he was the scapegoat for the report and that his rep suffered after the network shelved him. CBS said they were within their rights. The appeals court sided with CBS. One reason: The court didn't buy the argument that the living legend had trouble finding work after the nasty ending with CBS: He is anchor of a cable news show now.

Again, to put it Rather style: "It was always a big rock up a high hill. The rock just got bigger and the hill just got higher."

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Serena Williams: From Tennis to Tampax

5:13 pm - September 29, 2009 in Yahoo! Buzz Log

by Claudine Zap

Serena Williams

Tennis champ Serena Williams made plenty of headlines with her bad behavior at the U.S. Open. But that tough-as-nails 'tude seems to be working for her. She is boldly going where few celebs have dared to tread. Serena will be a spokesperson for Tampax.

You can see the Web-only video of sassy Serena (in tennis whites) taking "Mother Nature" on the court, slamming balls her way as she tries to deliver a red-wrapped package. The two rivals also have competing press conferences where they talk smack about each other. The print version of the ad will go in mags like Teen Vogue.

While the endorsement strikes a light tone, the approach might not go over well with everyone. The New York Post called the ad "uncomfortably graphic." Still, the New York Times points out that it's a huge win for Tampax to land such a huge star, even one dealing with the aftermath of her courtside kerfuffle.

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It’s Y!ou

4:52 pm - September 29, 2009 in My Yahoo! Blog

Your comments and suggestions make My Yahoo! better. We read your comments here on the blog and find some really great ideas! Here is a list of some new features launching in October on My Yahoo! all designed for you:

• Email preview apps will show more of the sender and subject lines
• Weather locations you saved on other Yahoo! sites will merge into one Weather app
• The Fantasy Sports app will be improved
• An updated version of Comics app will be available
• Your page will be faster and more responsive

For those of you that have been with My Yahoo! for awhile know how it gradually becomes a reflection of you. By adding your favorite content, you construct the ultimate morning paper…the personalized daily digest…a comfortable controlled environment…it’s the Web by you, for you

Here at My Yahoo!, we have one goal: to help you get the most from the Web. We’re constantly working to build new ways that allow you to find what you want and bring together your world and the world around you. With all the modules and content that exists in My Yahoo!, we want to help you manage this world of information, resources, and communities in a simple, easy to use page.

In the spirit of a Yahoo! that is built for you, by you, Yahoo! is launching a global marketing campaign all about…you! You can see how it’s all coming together on our campaign website. Be sure to check out the new features across Yahoo! that make the internet yours.


We take pride in our mission and have you, our loyal My Yahoo! fans, to thank for making our job so enjoyable.

- My Yahoo! Team

 

YUI 3.0.0: First GA Release of YUI’s Next-Generation Codeline

4:38 pm - September 29, 2009 in Yahoo! User Interface Blog
YUI().use("node", function(Y) {
	Y.one("#message").setContent("Hello, World!");
}

Download YUI 3.0.0We’re pleased to announce today the general-availability release of YUI 3.0.0. YUI 3’s core infrastructure (YUI, Node and Event) and its utility suite (including Animation, IO, Drag & Drop and more) are all considered production-ready with today’s release.

YUI 3 is the first ground-up redesign of YUI since 2005, and it brings with it a host of modernizations:

  1. Selector-driven: YUI 3 is built around one of the lightest, fastest selector engines available, bringing the expressive power of the CSS selector specification into actions that target DOM nodes.
  2. Syntactically terse: Without polluting the global namespace, YUI 3 supports a more terse coding style in which more can be accomplished with less code.
  3. Self-completing: YUI 3’s light (6.2KB gzipped) seed file can serve as the starting point for any implementation. As long as this seed file is present on the page, you can load any module in the library on the fly. And all modules brought into the page via the built-in loader are done so via combo-handled, non-blocking HTTP requests. This makes loading the library safe, easy and fast.
  4. Sandboxed: YUI modules are bound to YUI instances when you use() them; this protects you against changes that might happen later in the page’s lifecycle. (In other words, if someone blows away a module you’re using after you’ve created your YUI instance, your code won’t be affected.)

The code we’re shipping today in 3.0.0 is the same code that drives the new Yahoo! Home Page, and it goes out with confidence that it has been exercised vigorously and at scale. The team is thrilled to be sharing it with you today for the first time in a production-ready release.

Writing Your First YUI 3 App in 3 Easy Steps:

One of the goals of the YUI 3 redesign was to make it easy to use without sacrificing power, performance and configurability. You can have your first YUI 3 app running in less than a minute following three simple steps.

Step 1: Put the YUI seed file on the page, pulling down a slim 6.2KB script file off of the Yahoo CDN:

<script type="text/javascript" src="http://yui.yahooapis.com/3.0.0/build/yui/yui-min.js"></script>

Step 2: Make use of any YUI module or submodule. The seed file will take care of calculating your dependencies and loading any additional scripts you need in (usually) a single combo-handled, non-blocking HTTP request. So, you can use the Drag & Drop plugin to make an element draggable like this:

<div id="demo">I'm draggable.</div>

<script type="text/javascript" src="http://yui.yahooapis.com/3.0.0/build/yui/yui-min.js"></script>
<script>
YUI().use('dd-plugin', function(Y) {
    Y.one('#demo').plug(Y.Plugin.Drag);
});
</script>

Step 3: There is no step 3. Relax, grab a soda. Work on your short game. Life is good.

YUI 3: use() Anything, But Not Everything

YUI 3’s simplicity of use (particularly in its ability to use() any module with intrinsic, efficient loading) is paired with new levels of power and control.

For example, one of the characteristics you’ll find throughout the YUI 3 project is an emphasis on granularity. We’ve worked hard to take structures that were monolithic in YUI 2 and break them down into smaller packages in YUI 3. As a result, you’ll find that many modules — component-level packages like IO or Animation — are comprised of various submodules. Usually, all you’ll need is the base submodule.

Charting the evolution of components from YUI 2 to YUI 3 tends to yield visualizations like this one for DataSource (comparing gzipped filesizes):

YUI DataSource package comparison between YUI 2 and YUI 3.

Because any given DataSource implementation is likely to need only one slender submodule from the DataSource family, the savings in terms of performance and K-weight — especially for complex implementations — are often substantial.

Take the time to explore the Dependency Configurator as you’re setting up your YUI().use() statements. Instead of picking top-level modules, explore the submodule structures and see if the featureset you need is encompassed in a submodule. You may find yourself using modules like io-base instead of io and anim-base instead of anim — and saving yourself a lot of K-weight in the process.

Check out Satyen Desai's excellent YUI 3 Dependency Configurator.

YUI Website Updates

Along with the promotion of YUI 3 to general availability with today’s release, we’ve updated the YUI website to better support the growing communities using both YUI 2 and YUI 3. Today, when you visit YUI on the Yahoo! Developer Network you’ll find a meta-page with project-wide links along with direct links into the YUI 2 and YUI 3 areas of the site.

Visit the new YUI homepage on the Yahoo! Developer Network.

Meanwhile, we continue to build out our project-tracking and forums platform on YUILibrary.com and host the YUI project source code for forking and contributions on GitHub You can also find a lot of YUI folks hanging out in #YUI on Freenode; feel free to drop in and join the conversation as you explore YUI 3.0.0.

 

YUI Theater — Tom Preston-Werner, Chris Wanstrath and Scott Chacon: “Git, GitHub and Social Coding”

4:27 pm - September 29, 2009 in Yahoo! User Interface Blog

Tom Preston-Werner of GitHub

Dav invited the GitHub team down to Yahoo! recently to talk about one of our favorite subjects (Git) and one of our favorite sites (GitHub). Tom Preston-Werner, Chris Wanstrath and Scott Chacon all stopped by and conducted an excellent tag-team tech talk. Video from that session is now up on YUI Theater with a full transcript. Thanks to the GitHub guys for coming down and letting us share this content with everyone on video.

If the embed below doesn’t show up in your RSS reader-of-choice, be sure to click through for the high-res, transcripted video page:

src="http://cosmos.bcst.yahoo.com/up/ypp/default/player.swf" type="application/x-shockwave-flash"
flashvars="vid=15004396&autoPlay=0">

Other Recent YUI Theater Videos:

Subscribing to YUI Theater:

 

Condi Rice, Nightmare on Elm Street, Humpback Whale: What’s the Buzz

2:06 pm - September 29, 2009 in Yahoo! Buzz Log

by Claudine Zap

Humpback Whale Makes a Comeback

Our top picks from the day's hottest searches.

  1. "Alice in Wonderland" costumes (Searches increased by 4,692%). The upcoming Tim Burton movie seems to have provided some spooky inspiration.
  2. Condoleezza Rice (+2,240%). Remember her? The last administration's Secretary of State spoke out against retreat in Afghanistan.
  3. Nightmare on Elm Street 2010 (+519%). The trailer for the upcoming horror remake looks pretty scary. Or hilariously campy. Take your pick.
  4. Humpback whale (+499%). Good news: Reports seem to show the population increasing, which could lead to removal from the endangered species list.
  5. Chicago 2016 (+270%).The third coast city could be the site of the Olympics: All depends on whether the president's charm offensive works in Copenhagen.

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