Search Logger
Archives for September, 2009.

Archive for September, 2009

Welcome to our Think2010 Series

6:54 pm - September 28, 2009 in Inside AdWords

In a mere few days, the 4th quarter will be upon us. Seems like just yesterday we were running our Do More with Less series to arm you with tools and tactics to show the 2009 recession who's boss.

As we start wrapping up 2009 and start thinking about what 2010 might hold, we're feeling optimistic. We're hoping we can transition from being your partner through the recession to being your partner through a recovery. That's why we're launching the Think2010: Getting Ahead of the Recovery series. For the next few months, we'll be devoting a weekly post to looking forward. The series will highlight wisdom from Googlers and outsiders alike, and offer opportunities for deeper learning. Over the course of the series you'll see posts on innovation, experimentation, speed, and deeper customer connections -- themes we believe will be critical to 2010 success.

In 2010 you'll likely have products to promote, news to share, and promotions to tout, so you'll need a targeting strategy that is as effective as those messages you have to get out the door. Precision and relevance will be as important as ever as you aim to (re)connect with customers and direct them your way. That's why we're focusing our first webinar of our Think 2010 series precisely on this topic.

Next Tuesday, Oct 6th, we'll be hosting a Think2010 webinar on “Using Data to Better Connect with Your Customers." If you haven't registered, take a look! Our very own Avinash Kaushik will set you out on the right foot for really (truly) making data actionable for decision-making next year -- and right now. He'll discuss core data sources to have in your 2010 targeting toolkit and show you how to capitalize on these tools for refining your targeting approach and honing in on your most relevant and valuable audiences. The webinar will also highlight how free tools like Google Trends for Websites, Insights for Search, and Ad Planner can help you be more efficient and help you confidently make decisions to maximize your return-on-investment.

As you scope your strategy and tailor your tactics for next year, we hope the Think2010: Getting Ahead of the Recovery series will be a good resource to help you charge ahead feeling informed and inspired.

 

Back to Basics: What’s in a profile setting?

6:33 pm - September 28, 2009 in Google Analytics Blog
A little known link in your Analytics account is the key to unlocking extra ecommerce functionality in your Google Analytics account. In this post, we'll show you how clicking the 'Edit' link in your Main Website Profile Information box can open doors for your AdWords and ecommerce tracking purposes.



Once you click 'Edit' (highlighted in red above), you'll see a screen with editable fields like the image pictured below. The numbered list corresponds to the number next to each field so that you can learn how to set up a profile and enable the right features for your tracking purposes.




  1. Enter an easily identifiable profile name.
  2. Fill in the web property URL that you are tracking for this profile.
  3. Enter the default page to which your server defaults to when no page on the domain is specified. This information allows Google Analytics to combine requests to www.yourdomain.com and www.yourdomain.com/index.html, which are in fact the same page. If Default page isn't specified, these would be reported as two separate pages.
  4. If your account is linked to an AdWords account, your time zone country and time zone will default to the ones specified in your AdWords account. If your accounts are not linked, you'll see pull-down menus that display options for you to select for #4 and #5.
  5. Same as #4.
  6. If your site uses unique session IDs or other query parameters in your URLs that you are not interested in seeing in your reports, you can easily exclude these parameters by entering them into this field.
  7. Enter the currency you want to see in your reports.
  8. If you have linked an AdWords account, import your cost data so that you can get AdWords information pumped into your Google Analytics account. Once your cost data is imported, the information will appear in the Clicks tab of your AdWords report. Learn how to import your cost data.
  9. If you're tracking e-commerce on your website, you must enable it to be reflected in your reports in this section. If you would like to set up e-commerce for your site, please read this Help Center article.
  10. If you have a search engine on your site, you may want to enable this feature. Site Search contains reports about the visitors using the 'search' functionality on your website. Google Analytics Site Search reports deliver many useful pieces of information - for example, they can help you analyze how people use the search functionality on your site, and report its conversion metrics. Learn how to enable Site Search.

 

Keep up with the latest trends using Google Search

5:51 pm - September 28, 2009 in The Official Google Blog
Today, we're launching a new web search feature that will help you stay in touch with the latest trends on the web.

You might already be familiar with Hot Trends, which lists the fastest rising searches on the web at any given hour. Now, when you search Google.com and your query matches one of the top 100 fastest-rising search terms, we'll show you a graph at the bottom of page, with more information — like how popular the query is, how fast it's rising over time, and other useful data.

Below is a picture of what you'd find today if you searched for [reina capodici], who just wed American Idol star Justin Guarini. Or try another example: [gotthard base tunnel], which is set to become the longest tunnel in the world. (But make sure you search for these examples today — nothing stays hot for long.)


To coincide with this change, we've also reduced the number of trends listed on the Google Hot Trends homepage to 40 from 100. This feature, however, will show up for any query that matches the top 100. We hope this change will make for a simpler user experience, and help you focus better on the top, most interesting content.

This new feature is available in the U.S. and Japan. We hope it will help you keep up with everything there's to know about the latest trends online. No more being out of the loop at your office watercooler!


 

Unfortunate Spotlight

4:36 pm - September 28, 2009 in Yahoo! Buzz Log

by Brett Michael Dykes, Yahoo! News Blog

Spain's first family with the Obamas

Last week Barack and Michelle Obama hosted a reception for visiting foreign dignitaries at New York's Metropolitan Museum of Art. Over the course of the evening, the president, whose "amazingly consistent" smile created a viral video, and first lady posed for over 130 photographs with their guests, all of which were later posted to the State Department's Flickr page.

This caused a problem: Included was a shot of the Obamas posing with Spanish Prime Minister José Luis Rodríguez Zapatero, his wife Sonsoles Espinosa, and two daughters, Laura, 16, and Alba, 13, who've never had photographs of themselves published previously in print or online due to a Spanish law prohibiting the media from doing so. The photo of Zapatero and his family with the Obamas was quickly removed from Flickr at the request of the Spanish government but still lurks online (in the shot seen here their faces are blurred). The flap is adding concerns on the issue of the privacy of world leaders' children in the digital age.

Writing on The Daily Beast today, Republican Senator John McCain's daughter Meghan expressed sympathy for the girls, who've been labeled as "goth" in the photo. She says she's also bewildered by the Spanish government's reaction:

I want to start out by saying I can't believe there is a country that exists where the media protects children of public figures, let alone the prime minister's daughters. It is literally hard for me to fathom that there is a place that respects the privacy of underage children of politicians and diplomats. The second part of this that makes me very sad is that these two girls are enduring a sort of baptism by fire with the media scrutiny that surrounds their family portrait with the Obamas. Not only are they not used to being photographed, but their first foray into being photographed and criticized is on a very public scale with the most famous and powerful politicians in the entire world.

In addition to successfully lobbying the State Department to remove the photo, the Spanish government went so far as to have the state-owned Spanish news agency EFE refrain from distributing it.

The plethora of ridicule faced by Prime Minister Zapatero's children is a reminder of the harsh scrutiny children of world leaders often face over their appearance. Here in the U.S., Chelsea Clinton, who was so closely protected that Time Magazine referred to her as "the Garbo of presidential children," was dealt a harsh review by conservative commentator Rush Limbaugh during her father's presidency, in addition to being called "ugly" in an off-color joke told by none other than Meghan McCain's father at a Republican fundraiser in 1998. The Bush twins Jenna and Barbara were famously ridiculed for - and photographed - partying with friends.

The Spanish government's policy toward Zapatero's children contrasts with the tricky relationship between the U.S. media and first daughters, Malia, 10, and Sasha, 8, who have been largely sheltered from the press but certainly haven't been invisible. Back in June, photographers were allowed to photograph the president walking to get ice cream with his girls on Father's Day weekend, not long after the White House requested that the press not publish a photo of Obama waving to Sasha as she stood on one of the White House balconies. Meanwhile, the official White House Flickr page contains numerous "behind the scenes" pictures of the Obama children.

White House press secretary Robert Gibbs recently said that the administration would permit press access to the Obama children when they are part of "official events with the president and first lady," but added that "there should be a wide berth of privacy extended to the family" when they're alone or doing something as a family. He added that the White House's Flickr photos of the children exist to control the paparazzi market for pictures of the Obama children, the youngest to occupy the White House since John and Caroline Kennedy, who were also fiercely guarded.

Sheltering their children is forcing modern world leaders to deal with challenges most of their predecessors never had to contend with: digital technology and the Internet. The influx of digital cameras and cell phones and the rise of social networking sites like Twitter, Facebook, Myspace, etc. make it easy for anyone to take a photograph and distribute it widely in a matter of minutes, making it virtually impossible for even the highest levels of government to keep the genie in the bottle.

Follow us on Twitter

 

From Prairie to Stage

2:46 pm - September 28, 2009 in Yahoo! Buzz Log

by Mike Krumboltz

Some actors are embarrassed by the shows that made them famous. Others embrace them. Melissa Gilbert definitely falls into the second category. The actor who became a star in "Little House on the Prairie" is now appearing in a stage adaptation of the hit show. But with a unique twist...

Gilbert, who played the young Laura Ingalls during the TV show's run from 1974 to 1983, is starring as "Ma" in the stage version. News that Gilbert is back in pioneer-era garb inspired huge searches on the actress. Web lookups on "melissa gilbert" and "melissa gilbert play" each posted triple-digit gains.

The fact that Gilbert is playing a different character shouldn't come as a huge surprise. After all, it would really stretch the audience's suspension of disbelief to ask a 45-year-old to play a teenager (apologies to Luke Perry). What came as a surprise to us, as well as to Ms. Gilbert, is that the stage adaptation is a musical. The New York Post reports that Gilbert's initial response to the news was: "Are you crazy?"

Still, the actor has grown confident with the new material. She's even abstained from giving too much advice to Kara Lindsay, who has taken on Gilbert's old role. Reviews of the production appear to be mixed. The New York Times calls it "pretty and well-meaning, but a little too sincere." Meanwhile NJ.com calls it "a lyrical, likeable journey," but also says the musical is "wholesome without being emotionally moving." Reviews aren't everything, however — the show is already sold out.

Fans who can’t get to the Paper Mill Playhouse might just have to wait and hope it moves to Broadway. Hey, stranger things have happened. Remember Cats?

Follow Buzz Log on Twitter.

Follow us on Twitter

 

Back to school with Google Docs

2:04 pm - September 28, 2009 in The Official Google Blog
As interns on the Google Docs team this past summer, we were excited to be able to work on making Google Docs that much more useful for students like us. We've now added a bunch of back to school features which should help our fellow students make the transition from summer to school that much easier — and we hope they'll be useful to you non-students as well!

We created an equation editor so you can easily complete problem sets online or write papers that include equations. If you're taking math, you can now take notes in class or answer questions using Google Docs.


In the same vein, we also added superscripts and subscripts — perfect for expressing chemical compounds or algebraic expressions:



For language enthusiasts, we integrated translation features into Google Docs. You can translate either a single word or an entire document — handy for making sure you're on the right track when writing those foreign language essays.

For those of you conducting surveys, we added a "Go to page based on answer" option in Google forms, making it easy to show participants only those questions that are relevant to them.


We also came up with a few features for humanities buffs. To make outlining term papers more customizable, we made it easy to select different bulleting styles for lists by adding an option to the format menu. And when that paper is written and ready to turn in, you now have the option to print footnotes as endnotes for a cleaner-looking paper.

We hope these new features make collaboration in Google Docs even more convenient, whether you're editing group presentations from across campus or collecting survey data from friends. In fact, we've created this video to show how collaboration can even help you out with your "extracurricular" activities:



 

Roman Polanski, “SNL” F Bomb, National Parks: What’s the Buzz

1:42 pm - September 28, 2009 in Yahoo! Buzz Log

by Claudine Zap

Director Roman Polanski

Our top picks from the day's hottest searches.

  1. Roman Polanski (Searches increased by 11,124%). The ex-pat director vowed to fight extradition from Switzerland. He was arrested there on a 30-year-old arrest warrant for statutory rape.
  2. "SNL" F bomb (+696%). Newbie castmember Jenny Slate made a rookie mistake in the season opener. Contrary to the rumors, "SNL" says they won't be dropping her for dropping the "F" word.
  3. Yom Kippur 2009 dates (+678%). The Jewish Day of Atonement ends at nightfall.
  4. Weekend box office (+304%). The animated children's flick "Cloudy with a Chance of Meatballs" made mincemeat of the Bruce Willis vehicle "Surrogates."
  5. Ken Burns' national parks series (+295%). The filmmaker has focused his high-brow lens on the national parks system for a 12-hour series airing on public television.

Follow us on Twitter

 

The Winners of Free T-shirt Friday and Some Clarification

1:19 pm - September 28, 2009 in Search Blog

So the first Free T-shirt Friday (#FTF) was a moderate success.  Why moderate, you ask?  Apparently we didn’t really spell out the ‘how you enter’ very well. 

A couple of notes for this week:

1) Giving me a query phrase like “Halloween” doesn’t really count.  Giving me a query phrase as part of a query (like this) that you’ve checked out and like the results (image, video, core web, etc) – this is good.

2) Make sure you hashtag it with #FTF – I saw a few that weren’t and I’m not good enough with the Twitter to grep thru all the tweets to find the best queries.

All that said, since my rules were so opaque, we’ll still give out the Bing stuff to the following people:

· My favorite: jillkocher @bing #FTF [raking orange fall leaves] - Bing Images http://bit.ly/3UVxE9 TGIF

· dzandman @bing "Falling" in love, of course! http://bit.ly/sByvt  #ftf

· BingFan @bing #FTF Halloween Candy http://bit.ly/3X9MbT

· Zeppyster @bing candle making basics (http://bit.ly/FdQxQ) #FTF

· wiiteacher @bing FTF fall pagan festival –halloween

· meerkat1o1 @bing #FTF college football

· Talverion @bing autumnal color change #FTF

· tannawings @bing #FTF Harvesting and preserving garden vegetables , preparing garden for winter

Congrats to all the winners – we’ll DM you to get your deets.  Keep on Bing-ing on.

Stefan

 

Add page breaks and “go to page” in forms

12:42 pm - September 28, 2009 in Google Enterprise Blog
Have you ever wanted to create a form that changes which questions to show next based on an answer received earlier in the form? The two features we launched today make that easy.

First, we've added one of the most requested features for forms: page breaks. Now it is easy to create a form with multiple pages by going to "Add item" and selecting "Page break."


We've also added another highly requested feature, logic branching. Once you've created a form with multiple pages, you can select "Go to page based on answer" to control the flow of your form based on the user's answers. For example, you can create a form asking for feedback on your product's new features.


To see both of these new features in action, fill out this feedback form.

Pagination and logic branching open up a whole new realm of possibilities. For example, you can create a product survey that asks a different set of questions based on whether someone has used the product before, a conference feedback form that branches based on the session someone attended, or a lead capture form that branches based on the customer's location. We hope you like these new Google form features.

Posted by Dan Ferrara and Jackie Tsay, Bold Practicum Interns, Google Apps team

Get timely updates on new features in Google Apps by subscribing to our RSS feed or email alerts.


 

Google Chrome Frame Ajax Detection

11:42 am - September 28, 2009 in Google AJAX Search API Blog

In partnership with the Google Chrome Frame team, we are making available a library to allow your web application to detect the presence of Google Chrome Frame. We on the Ajax team are excited about the possibilities of this add-on improving JavaScript performance and enabling some of the new features available in HTML5. If you have a web application which makes use of these new features, you can use this library to prompt the user to install Google Chrome Frame, or recognize when a user has just installed it. The library provides granular controls so that you can create the user experience which best suits your site.

As a short example, I've created the following simple demo which just detects whether Google Chrome Frame is installed or not with an alternate message if you are in a browser for which this plugin is not available.

Do you have Google Chrome Frame installed?
We're checking on that now.


Ben Lisbakken has also added detection for Google Chrome Frame to the Ajax Playground. If you view source on the page you can see another example of a customized CFInstall.check implementation which is designed to fit the page.

For more details on the Google Chrome Frame Ajax API, see the documentation and for questions, please visit the discussion group.

 
 
 
 
 
 
It's All About Search | © clsc.net |
2012.05.2123:30
Tech used here: Valid HTML - Valid CSS - Valid RSS - JavaScript - PHP - Smarty - MySQL - and a partridge in a pear tree.